The Economics of Counterfeit Trade (PDF)
Walk down any main street in Shanghai, Paris or New York and you will see evidence of the counterfeit goods trade. Everyone has seen or heard of fake Prada bags or Omega watches. But how large is the counterfeit market? It appears that the same numbers...
- Lastschrift, Kreditkarte, Paypal, Rechnung
- Kostenloser tolino webreader
Walk down any main street in Shanghai, Paris or New York and you will see evidence of the counterfeit goods trade. Everyone has seen or heard of fake Prada bags or Omega watches. But how large is the counterfeit market? It appears that the same numbers have been quoted repeatedly in sources ranging from serious academic journals to the BBC to the Sydney Morning Herald. This is the first book to fully examine the size of the counterfeit market.
Many authors have proposed actions to combat counterfeiting. Chaudhry and Zimmerman are the first to take a global look at the intellectual property environment using a research-based approach. This book also gives international business managers practical, tested tools they can use to combat piracy. These recommendations are based on the successful experience of managers wrestling with these problems every day. The book is based on solid research but written in an accessible style.
- Autoren: Peggy E Chaudhry , Alan Zimmerman
- 2009, 2009, 194 Seiten, Englisch
- Verlag: Springer-Verlag GmbH
- ISBN-10: 3540778357
- ISBN-13: 9783540778356
- Erscheinungsdatum: 21.02.2009
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
- Dateiformat: PDF
- Größe: 5.60 MB
- Ohne Kopierschutz
- Vorlesefunktion
From the reviews:
"This research-based volume not only reviews the history of counterfeiting, estimates the size of the market … and lists the stakeholders who are harmed, but also documents the way consumers and company managers respond, studies enforcement and IPR organizations, explores some of the social marketing techniques that have been used to discourage the distribution and purchase of counterfeiting, and makes recommendations to producers fighting counterfeit competition. … the authors’ outline of a number of areas for future research, help make this volume an authentic winner." (Mimi Dollinger, Business Horizons, Vol. 52, May-June, 2009)
Schreiben Sie einen Kommentar zu "The Economics of Counterfeit Trade".
Kommentar verfassen