The Fantasy Sport Industry / Routledge Research in Sport, Culture and Society (ePub)

Name: The Fantasy Sport Industry / Routledge Research in Sport, Culture and Society
Brand: Taylor & Francis
SKU: 53087881
Price: 74.10 EUR
Availability: OnlineOnly

Games within Games (Sprache: Englisch)

Autoren: Andrew Billings , Brody Ruihley

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The Fantasy Sport Industry / Routledge Research in Sport, Culture and Society, Andrew Billings, Brody Ruihley

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This book presents an overview of the history of fantasy sport and its close connection to innovations in sports media. Drawing on extensive empirical research, it offers an analysis of the demographics of fantasy sport, the motivations of fantasy sport players and their significance as heavy consumers of sport media and as ultra-fans. It also draws cross-cultural comparisons between fantasy sport players in the US, UK, Europe and beyond.

The Fantasy Sport Industry examines the key commercial and media stakeholders in the production and development of fantasy sport, and points to new directions for the fantasy sport industry within modern sport business. It is therefore, fascinating reading for any student, scholar or professional with an interest in sports media, sports business, fandom, the relationship between sport and society, or cultural studies.

Autoren-Porträt von Andrew Billings, Brody Ruihley

Andrew C. Billings is the Ronald Reagan Chair of Broadcasting and Director of the Alabama Program in Sports Communication in the Department of Telecommunication and Film at the University of Alabama. He is the author/editor of nine books including Olympic Media: Inside the Biggest Show on Television (Routledge, 2008).

Brody J. Ruihley is an Assistant Professor of Sport Administration in the School of Human Services at the University of Cincinnati. His primary research is in the areas of fantasy sport and public relations in sport.

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Bibliographische Angaben

Autoren: Andrew Billings , Brody Ruihley
2013, 176 Seiten, Englisch
Verlag: Taylor & Francis
ISBN-10: 1136318046
ISBN-13: 9781136318047
Erscheinungsdatum: 24.07.2013

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Dateiformat: ePub
Größe: 5.32 MB
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