The Future of the Multinational Company (PDF)

Introduction (Julian Birkinshaw, Sumantra Ghoshal, Costas Markides, John Stopford, George Yip). SECTION 1: RIVAL STATES, RIVAL FIRMS. Chapter 1: The (A)Political Multinational: State-Firm Rivalry Revisited (Louis Turner). Chapter 2: The moral response to capitalism: Can we learn from the Victorians?(John Dunning). Chapter 3: The multi-home based multinational: combining global competitiveness and local innovativeness (Orjan Solvell). Chapter 4: Regional multinationals: The location-bound drivers of global strategy (Alan Rugman and Alain Verbeke). SECTION 2: MANAGING THE MULTINATIONAL ENTERPRISE. Chapter 5: The evolving multinational: Strategy and structure in Latin American operations, 1990-2000 (Jose de la Torre, Jose Paulo Esperanca and Jon Martinez). Chapter 6: Risk and the dynamics of globalisation (Don Lessard). Chapter 7: The global OEM: The transformation of Asian sup plier companies )(Anthony Leung and George Yip). Chapter 8: Designing Multinationals: Is it all over now? (Lawrence Franko). Chapter 9: The customer-focused multinational: revisiting the Stopford and Wells model in an era of global customers (Julian Birkinshaw and Siri Terjesen). Chapter 10: Geography as a design variable (Eleanor Westney). Chapter 11: Regional Organisations: Beware of the pitfalls (Paul Verdin, Venkat Subramanian, Alice de Koning and Eline Van Poeck). Chapter 12: The Metanational: The next step in the evolution of the Multinational Enterprise (Yves Doz, Jose Santos and Peter Williamson). SECTION 3: REJUVENATING THE MATURE BUSINESS. Chapter 13: The critical role of sense-making in Rejuvenating the Mature Business (John Stopford and Charles Baden-Fuller). Chapter 14: The invisible underpinnings of corporate rejuvenation: purposeful action taking by individuals (Sumantra Ghoshal and Heike Bruch). Chapter 15: Rejuvenation revisited: Identifying and managing strategy decay and innovation (Peter Williamson). Chapter 16: Racing to be second: Innovation through imitation (Costas

The Editors of this book are recognised as key thinkers in the area
of strategy and international business. The book itself is based on
a conference held at the London Business School in honour of John
Stopford, one of the most influential thinkers in the field of
international business. The contributors to this book are leading
authorities in the field.

This formidable combination of people responsible for this book
speaks for itself.

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