The Guru Guide to Marketing (PDF)
A Concise Guide to the Best Ideas from Today's Top Marketers
(Sprache: Englisch)
* Discusses the newest marketing concepts.
* The Guru name is synonymous with expert, candid advice.
* The Guru format provides an easy reference to a wide range of
ideas and practices.
* The Guru name is synonymous with expert, candid advice.
* The Guru format provides an easy reference to a wide range of
ideas and practices.
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Produktinformationen zu „The Guru Guide to Marketing (PDF)“
* Discusses the newest marketing concepts.
* The Guru name is synonymous with expert, candid advice.
* The Guru format provides an easy reference to a wide range of
ideas and practices.
* The Guru name is synonymous with expert, candid advice.
* The Guru format provides an easy reference to a wide range of
ideas and practices.
Inhaltsverzeichnis zu „The Guru Guide to Marketing (PDF)“
Introduction. Chapter 1. The Future of Marketing. Chapter 2. All You Need Is a Brand. Chapter 3. All You Need Is Brand Management. Chapter 4. All You Need Is a Customer Relationship. Chapter 5. All You Need Is Customer Equity. Chapter 6. All You Need Is Buzz. The Gurus. Notes. Bibliography. Index.
Autoren-Porträt von Joseph H. Boyett, Jimmie T. Boyett
JOSEPH H. BOYETT (joe@jboyett.com) is cofounder of Boyett &Associates (www.jboyett.com), a consulting and research firm
specializing in helping companies implement state-of-the-art
management and organizational practices. He has been a consultant
to a number of Fortune 500 companies, including IBM, British
Petroleum, Merck, EDS, and BellSouth. Dr. Boyett is the author of
numerous books, including Workplace 2000, and Beyond Workplace
2000, as well as the Wiley titles The Guru Guide(TM), The Guru
Guide(TM) to the Knowledge Economy, and The Guru Guide(TM) to
Entrepreneurship.
JIMMIE T. BOYETT (jimmie@jboyett.com) is cofounder of Boyett &
Associates (www.jboyett.com). She is the coauthor of six books,
including The Guru Guide(TM), The Guru Guide(TM) to the Knowledge
Economy, The Guru Guide(TM) to Entrepreneurship, and Beyond
Workplace 2000. Boyett is a recognized expert on business process
reengineering and the application of leading-edge information
systems technology. Her clients have included Hartmarx, Brunswick
Corporation, Burlington Industries, Methodist Hospitals, JP
Stevens, and Southwestern Bell.
Bibliographische Angaben
- Autoren: Joseph H. Boyett , Jimmie T. Boyett
- 2003, 1. Auflage, 252 Seiten, Englisch
- Verlag: John Wiley & Sons
- ISBN-10: 0471434264
- ISBN-13: 9780471434269
- Erscheinungsdatum: 11.02.2003
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