The Impact and Evaluation of Major Sporting Events (ePub)

Name: The Impact and Evaluation of Major Sporting Events
Brand: Taylor & Francis
SKU: 130605226
Price: 46.80 EUR
Availability: OnlineOnly

(Sprache: Englisch)

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This collection is of particular interest for anyone who intends to enter a bidding process for a major sporting event. It offers the event's host an introduction to ways to generate economic benefits and will enhance understanding of the economics behind major sporting events.

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Holger Preuss is professor for Sport Economy and Sport Management at the Johannes Gutenberg-University in Mainz, Germany. He is specialized in research about mega sport events, in particular the economics of the Olympic Games. He is visiting professor at the Beijing Sport University in order to support Olympic research.