The Influence Game (ePub)
50 Insider Tactics from the Washington D.C. Lobbying World that Will Get You to Yes
(Sprache: Englisch)
Get what you want, every time!
Imagine a world where you are offered every job you seek; every
business venture you undertake is successful; and every potential
customer you approach buys your product. Now imagine that all of
this can be...
Imagine a world where you are offered every job you seek; every
business venture you undertake is successful; and every potential
customer you approach buys your product. Now imagine that all of
this can be...
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Get what you want, every time!
Imagine a world where you are offered every job you seek; every
business venture you undertake is successful; and every potential
customer you approach buys your product. Now imagine that all of
this can be achieved--ethically and honestly. All you need is
the help of one battle-tested guide, The Influence Game.
Former Washington, D.C. lobbyist Stephanie Vance dispenses
everything she's learned about effective (and, believe it or not,
honest) persuasion. Learn how to apply this power to any situation
by using D.C. insider influence strategies and applying a
step-by-step, easy-to-understand process for success.
* Learn how to develop and articulate effective goals
* Structure both long and short-term persuasion efforts
* Identify and research primary and secondary audiences
* Crafting those all important personal stories
Stephanie Vance has seen the influence game from every angle.
Follow her lead to get past being heard to the real goal of being
agreed with.
Imagine a world where you are offered every job you seek; every
business venture you undertake is successful; and every potential
customer you approach buys your product. Now imagine that all of
this can be achieved--ethically and honestly. All you need is
the help of one battle-tested guide, The Influence Game.
Former Washington, D.C. lobbyist Stephanie Vance dispenses
everything she's learned about effective (and, believe it or not,
honest) persuasion. Learn how to apply this power to any situation
by using D.C. insider influence strategies and applying a
step-by-step, easy-to-understand process for success.
* Learn how to develop and articulate effective goals
* Structure both long and short-term persuasion efforts
* Identify and research primary and secondary audiences
* Crafting those all important personal stories
Stephanie Vance has seen the influence game from every angle.
Follow her lead to get past being heard to the real goal of being
agreed with.
Inhaltsverzeichnis zu „The Influence Game (ePub)“
Acknowledgments v Introduction vii 1 Principles of Influence 1 2 Know What You Want 27 3 Know the Competition 49 4 Know the Arena 67 5 Know Your Primary Audience--The "Influencees" 81 6 Find Your Surrogates--The "Influentials" 95 7 The Campaign Plan 113 8 Crafting a Winning Message 135 9 Delivering the Message 155 10 The End Game 171 Index 189
Autoren-Porträt von Stephanie Vance
STEPHANIE VANCE spent decades as a D.C.-based lobbyist, congressional aide, speaker, and grassroots consultant. A sought-after speaker with more than 50 engagements per year, Stephanie, known as the "Advocacy Guru," has trained thousands of people in hundreds of organizations, including the National Association of REALTORS¯®, the Lance Armstrong Foundation, the Humane Society of the United States, and the American Library Association. As a member of the National Speakers Association, Stephanie has earned her Certified Speaking Professional (CSP) designation, an honor held by less than 10 percent of speakers in the world. She is the cofounder of Advocacy Associates, a D.C.-based consulting firm. Stephanie teaches lobbyists how to lobby on behalf of the American League of Lobbyists.
Bibliographische Angaben
- Autor: Stephanie Vance
- 2012, 1. Auflage, 208 Seiten, Englisch
- Verlag: John Wiley & Sons
- ISBN-10: 1118283597
- ISBN-13: 9781118283592
- Erscheinungsdatum: 04.05.2012
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- Dateiformat: ePub
- Größe: 0.70 MB
- Mit Kopierschutz
Sprache:
Englisch
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