The Interior Design Business Handbook (PDF)
A Complete Guide to Profitability
(Sprache: Englisch)
Thousands of interior design professionals have come to rely on
The Interior Design Business Handbook for comprehensive,
accessible coverage of the essential procedures, tools, and
techniques necessary to manage a successful interior design
business....
The Interior Design Business Handbook for comprehensive,
accessible coverage of the essential procedures, tools, and
techniques necessary to manage a successful interior design
business....
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Thousands of interior design professionals have come to rely on
The Interior Design Business Handbook for comprehensive,
accessible coverage of the essential procedures, tools, and
techniques necessary to manage a successful interior design
business. The Fifth Edition of this essential resource has
been revised to address the latest trends and changes in the field,
with new and updated material on business size and structure,
building a brand, client development, social networking and
Internet marketing, finances, purchasing, technology and software
programs, and other key areas.
Complete with more than 75 sample forms and letters, this
Fifth Edition is a one-stop resource for all aspects of
establishing and running an interior design business--from
choosing a location and managing day-to-day operations to growing a
business and putting it up for sale. All of the techniques and
procedures in the book are rooted in real-world experience and are
used daily in successful design firms throughout the United
States.
Filled with valuable information for solo practices and small
firms as well as larger businesses, this book is an indispensable
resource for seasoned professionals as well as interior designers
who are at the start of their career.
The Interior Design Business Handbook for comprehensive,
accessible coverage of the essential procedures, tools, and
techniques necessary to manage a successful interior design
business. The Fifth Edition of this essential resource has
been revised to address the latest trends and changes in the field,
with new and updated material on business size and structure,
building a brand, client development, social networking and
Internet marketing, finances, purchasing, technology and software
programs, and other key areas.
Complete with more than 75 sample forms and letters, this
Fifth Edition is a one-stop resource for all aspects of
establishing and running an interior design business--from
choosing a location and managing day-to-day operations to growing a
business and putting it up for sale. All of the techniques and
procedures in the book are rooted in real-world experience and are
used daily in successful design firms throughout the United
States.
Filled with valuable information for solo practices and small
firms as well as larger businesses, this book is an indispensable
resource for seasoned professionals as well as interior designers
who are at the start of their career.
Inhaltsverzeichnis zu „The Interior Design Business Handbook (PDF)“
Preface vii Acknowledgments ix Chapter 1 Finding Your Place in Interior Design 1 Chapter 2 Starting or Changing Your Business Type or Structure 31 Chapter 3 Planning for Profit and Growth 56 Chapter 4 Setting Up a Design Studio 70 Chapter 5 The Design Team 87 Chapter 6 Business Development 135 Chapter 7 Charging for Your Services 174 Chapter 8 Succeeding in Project Management 252 Chapter 9 Working with Sources and Contractors 281 Chapter 10 Managing Your Office 312 Chapter 11 Managing and Securing Your Financial Position 355 Chapter 12 Growing Your Firm and Your Professional Skills 435 Epilogue 445 Appendices: AIA Document B171 ID 447 Professional Associations 465 CIDA 469 Glossary 498 Recommended Reading 533 Designer's Business Forum 538 Index 539
Autoren-Porträt von Mary V. Knackstedt
MARY V. KNACKSTEDT, FASID, FIIDA, is founder andPresident of Knackstedt, Inc., of Harrisburg, Pennsylvania, and New
York City. She is an interior designer, furniture designer,
consultant, and speaker. She has taught continuing education and
business courses for professional organizations and universities,
including Harvard University's Graduate School of Design. As a
consultant, Knackstedt has helped develop many new businesses and
restore many failing businesses. She continues to advise designers
throughout the United States.
Bibliographische Angaben
- Autor: Mary V. Knackstedt
- 2012, 5. Auflage, 560 Seiten, Englisch
- Verlag: John Wiley & Sons
- ISBN-10: 1118328183
- ISBN-13: 9781118328187
- Erscheinungsdatum: 28.08.2012
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- Größe: 63 MB
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Sprache:
Englisch
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