The Marketing Director's Role in Business Planning and Corporate Governance (PDF)
(Sprache: Englisch)
Corporate governance is a hot topic, as is the need for marketing
to operate at board level. But no-one has yet brought the two
issues together. This book changes that. Gerald MichIaluk builds on
the latest research to help marketing directors...
to operate at board level. But no-one has yet brought the two
issues together. This book changes that. Gerald MichIaluk builds on
the latest research to help marketing directors...
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Corporate governance is a hot topic, as is the need for marketing
to operate at board level. But no-one has yet brought the two
issues together. This book changes that. Gerald MichIaluk builds on
the latest research to help marketing directors incorporate
marketing systems and best practice into a board's
decision-making process.
Michaluk outlines marketing's key role in alerting the
board to market conditions that merit adjustment of the corporate
strategy, thus ensuring that strategy is based on sound
intelligence and grounded in market reality. The book is
illustrated with examples from a host of top companies, as well as
interviews with their CEOs and CMOs.
to operate at board level. But no-one has yet brought the two
issues together. This book changes that. Gerald MichIaluk builds on
the latest research to help marketing directors incorporate
marketing systems and best practice into a board's
decision-making process.
Michaluk outlines marketing's key role in alerting the
board to market conditions that merit adjustment of the corporate
strategy, thus ensuring that strategy is based on sound
intelligence and grounded in market reality. The book is
illustrated with examples from a host of top companies, as well as
interviews with their CEOs and CMOs.
Autoren-Porträt von Gerald Michaluk
Gerald Michaluk is the founder and CEO of MarketingManagement Services International, one of the worlds leading
strategic marketing consultancies and market research
providers.
Having worked with a host of leading companies in both good and bad
times such as Lucent Technologies, Compaq Computers, Hewlett
Packard, Innogy, Scottish Power and over 200 SME's. Gerald
has a depth and breadth of knowledge and has had to deal with some
very challenging.
Working often at board level and being an active business angel
investing in companies as diverse as Antique Warehouses to Internet
firms both nationally and internationally, Gerald has determined
why marketing directors excel or fail miserably.
Gerald is a former university lecturer and a highly regarded
international speaker and author.
Bibliographische Angaben
- Autor: Gerald Michaluk
- 2008, 1. Auflage, 312 Seiten, Englisch
- Verlag: John Wiley & Sons
- ISBN-10: 0470986654
- ISBN-13: 9780470986653
- Erscheinungsdatum: 31.07.2008
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
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- Größe: 12 MB
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Sprache:
Englisch
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