The Mystery of Market Movements / Bloomberg Professional (PDF)

A quantifiable framework for unlocking the unconscious forces
that shape markets

There has long been a notion that subliminal forces play a great
part in causing the seemingly irrational financial bubbles, which
conventional economic theory, again and again, fails to explain.
However, these forces, sometimes labeled 'animal
spirits' or 'irrational exuberance, have remained
elusive - until now. The Mystery of Market Movements
provides you with a methodology to timely predict and profit from
changes in human investment behaviour based on the workings of the
collective unconscious.

Niklas Hageback draws in on one of psychology's most influential
ideas - archetypes - to explain how they form investor's
perceptions and can be predicted and turned into profit. The
Mystery of Market Movements provides;

* A review of the collective unconscious and its archetypes based
on Carl Jung's theories and empirical case studies that
highlights and assesses the influences of the collective
unconscious on financial bubbles and zeitgeists

* For the first time being able to objectively measure the impact
of archetypal forces on human thoughts and behaviour with a view to
provide early warning signals on major turns in the markets. This
is done through a step-by-step guide on how to develop a
measurement methodology based on an analysis of the language of the
unconscious; figurative speech such as metaphors and symbolism,
drawn out and deciphered from Big Data sources, allowing
for quantification into time series

* The book is supplemented with an online resource that presents
continuously updated bespoken archetypal indexes with predictive
capabilities to major financial indexes

Investors are often unaware of the real reasons behind
their own financial decisions. This book explains why psychological
drivers in the collective unconscious dictates not only investment
behaviour but also political, cultural and social trends.
Understanding these forces allows you to stay ahead of the curve
and profit from market tendencies that more traditional methods
completely overlook.