Engaged / The Neuroscience of Business (PDF)

Amy Brann studied medicine at UCL before moving into the developing field of neuroscience and becoming a pioneer in the application of this cutting edge science to the art of developing people. She is an experienced executive coach (with over 12,000 hours of coaching behind her), a regular speaker on the application of neuroscience to HR, and is the director of Synaptic Potential, a consultancy offering neuroscience-based people management and leadership development services. She is the author of Make Your Brain Work and Neuroscience for Coaches.

"Mix timeless wisdom with modern neuroscience and you get Engaged, a terrific new book from Amy Brann. Upon immersing yourself in this evidence-based approach, you'll see and understand organizational behavior in an entirely new light and you'll be well equipped to elevate your people, your team and your bottom line. Both insightful and practical, this is a very relevant book!'

-Stephen M. R. Covey, author of The New York Times and # 1 Wall Street Journal bestselling book, The Speed of Trust, and coauthor of Smart Trust

'Engaged takes contemporary neuroscience theory and applies insights that will equip organizations to be both productive and fulfilling places work. Engaged brains can make all the difference."

-Professor John Parkinson, Head of School of Psychology Bangor University

'Engaged tackles with ease some of the most uncomfortably complex topics facing many modern organizations and business leaders. Drawing on a wealth of experience from people in the know, this book weaves a story using neuroscience as the thread, systematically demystifying difficult concepts. What I love about it is that you can take exactly what you need from it whether it is something for the here and now from the 'What Can I do Today' feature, or a more detailed insight for example into the role of neurotransmitters in healthy brain function. Engaged is an invaluable companion for business champions of change.'

-Paul Carter, Behavioural Neuropsychologist

'Amy & Synaptic Potential have some really interesting ideas and approaches to organisational culture and engagement - I look forward to watching them develop even further with practical implementation.'

-Cathy Brown, Exec Director, Engage for Success

'Engaged is as inspiring as it is insightful. It's a fact that an organization's culture and strategy dictate business success and it is always the people within organisations that determine the level of that