The Platform Business Navigator (ePub)
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7 out of the 10 most valuable companies are built on platform business models - such as Amazon, Alibaba, Apple and Google. Even if you don't have a platform business, you can learn from and harness these opportunities. The Platform Business Navigator will show you how.
This is your practical toolkit with 88 patterns to help you ideate, design, monetize, scale, and manage platforms in your organisation. Suitable for entrepreneurs, executives, product managers, and business leaders, you can learn from more than 200 company examples to maximise value in your business.
You can also find additional content online including videos, a platform canvas and a white paper to delve deeper.
"A great source of inspiration and an actionable toolkit to rethink your business." Dr. Tanja Rückert, CDO & member of the board of management of Bosch Group
"I highly recommend this for teams and leaders who wish to understand platform business and make changes in their organizations." Geoffrey Parker, Charles E. Hutchinson '68A Professor of Engineering Innovation, Dartmouth College; Fellow, MIT Initiative on the Digital Economy; co-author of Platform Revolution
- Autoren: Felix Wortmann , Sven Jung , Oliver Gassmann
- 2024, 1. Auflage, 296 Seiten, Englisch
- Verlag: PEARSON HIGHER EDUCATION
- ISBN-10: 1292734280
- ISBN-13: 9781292734286
- Erscheinungsdatum: 02.01.2024
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
- Dateiformat: ePub
- Größe: 6.90 MB
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