The Positive and Negative Effects of Social Media (PDF)

Essay from the year 2014 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: B (65.3), , language: English, abstract: The effect of Social Networks [media] like facebook, twitter, MySpace, etc is hard to ignore. Nigerian youth alongside their counterpart around the global are fast making the social media become part of their daily activities. That is why it will be of little or no wonder to see number of youths wake up and the first port of call is to update a "good morning" message on facebook or any other social network that appeals to their sense of value. This is a clear picture of the level of participation on the social network.
However, technology like two sides of a coin, bring with it both the negative and positive sides. Against all odds, Branston, G. & Stafford, R. in 2010 explains that any debate arising that the effects of the social network (or media) should be handled from two angle of view and considered from two main attitudes so as to harness the effects objectively. They suggest the following as the two attitudes to consider the effect of the social media from, the pessimistic (negative) attitude and the Optimistic/ Utopian (positive) attitude.