The Potential of Influencer Marketing for Tour Operators to Increase Brand Value (PDF)
(Sprache: Englisch)
Bachelor Thesis from the year 2019 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,3, University of Applied Sciences Deggendorf, language: English, abstract: This paper examines the com-ponents of Influencer...
Leider schon ausverkauft
eBook (pdf)
- Lastschrift, Kreditkarte, Paypal, Rechnung
- Kostenloser tolino webreader
Produktdetails
Produktinformationen zu „The Potential of Influencer Marketing for Tour Operators to Increase Brand Value (PDF)“
Bachelor Thesis from the year 2019 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,3, University of Applied Sciences Deggendorf, language: English, abstract: This paper examines the com-ponents of Influencer Marketing with its target groups, potentials and risks.
Nowadays, it is becoming increasingly difficult for companies to reach potential customers, which is due to a society flooded with stimuli and advertisements. The Marketing activities of companies are in a state of change, due to the many possibilities offered by the Internet. Tour operators also struggle with this, as they can hardly reach certain target groups via traditional media anymore.
From a consumer's point of view, the generation change has opened up a new target group, most of which are online. Another problem is that consumers are less and less trusting in traditional media and are instead following recommendations from friends and acquaintances. Companies must react to this trend and are forced to find alternative communication methods and integrate them into their existing Marketing system. One of these tools is Influencer Marketing, which many companies are now using and integrating as an important part of their Marketing mix.
Nowadays, it is becoming increasingly difficult for companies to reach potential customers, which is due to a society flooded with stimuli and advertisements. The Marketing activities of companies are in a state of change, due to the many possibilities offered by the Internet. Tour operators also struggle with this, as they can hardly reach certain target groups via traditional media anymore.
From a consumer's point of view, the generation change has opened up a new target group, most of which are online. Another problem is that consumers are less and less trusting in traditional media and are instead following recommendations from friends and acquaintances. Companies must react to this trend and are forced to find alternative communication methods and integrate them into their existing Marketing system. One of these tools is Influencer Marketing, which many companies are now using and integrating as an important part of their Marketing mix.
Bibliographische Angaben
- Autor: Alina F.
- 2020, 77 Seiten, Englisch
- Verlag: GRIN Verlag
- ISBN-10: 3346242021
- ISBN-13: 9783346242020
- Erscheinungsdatum: 07.09.2020
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: PDF
- Größe: 2.70 MB
- Ohne Kopierschutz
- Vorlesefunktion
Sprache:
Englisch
Kommentar zu "The Potential of Influencer Marketing for Tour Operators to Increase Brand Value"
Schreiben Sie einen Kommentar zu "The Potential of Influencer Marketing for Tour Operators to Increase Brand Value".
Kommentar verfassen