The power of customer centric strategy (ePub)
Using the example of Ritz-Carlton
(Sprache: Englisch)
Essay from the year 2008 in the subject Business economics - Business Management, Corporate Governance, grade: 1,0, Technical University of Munich (Wirtschaftswissenschaften), course: Seminar, language: English, abstract: Serving customer needs and...
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Essay from the year 2008 in the subject Business economics - Business Management, Corporate Governance, grade: 1,0, Technical University of Munich (Wirtschaftswissenschaften), course: Seminar, language: English, abstract: Serving customer needs and providing customer value should be put at the center of
strategic thinking: otherwise a company is in risk of developing organizational
competences, which have little or no market value.
A remarkable example of a very successful company, whose strategy is entirely
customer based is the luxury hotel chain Ritz-Carlton. Every part of this company's culture is based on providing the finest customer service. "We pledge to provide the finest personal service and facilities for our guests who will always enjoy a warm, relaxed, yet refined ambience."
strategic thinking: otherwise a company is in risk of developing organizational
competences, which have little or no market value.
A remarkable example of a very successful company, whose strategy is entirely
customer based is the luxury hotel chain Ritz-Carlton. Every part of this company's culture is based on providing the finest customer service. "We pledge to provide the finest personal service and facilities for our guests who will always enjoy a warm, relaxed, yet refined ambience."
Bibliographische Angaben
- Autor: Vassilena Mladenova
- 2008, 1. Auflage, 4 Seiten, Englisch
- Verlag: GRIN Verlag
- ISBN-10: 3640151747
- ISBN-13: 9783640151745
- Erscheinungsdatum: 02.09.2008
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: ePub
- Größe: 0.10 MB
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- Vorlesefunktion
Sprache:
Englisch
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