The Real Coke, the Real Story (ePub)
(Sprache: Englisch)
"Examines why the set-in-its-ways Coca Cola Company tampered with a drink that had become an American institution-and blundered into one of the greatest marketing triumphs of all time."-New York
On April 23, 1985, the top executives of the Coca-Cola...
On April 23, 1985, the top executives of the Coca-Cola...
sofort als Download lieferbar
eBook (ePub)
7.70 €
- Lastschrift, Kreditkarte, Paypal, Rechnung
- Kostenloser tolino webreader
Produktdetails
Produktinformationen zu „The Real Coke, the Real Story (ePub)“
"Examines why the set-in-its-ways Coca Cola Company tampered with a drink that had become an American institution-and blundered into one of the greatest marketing triumphs of all time."-New York
On April 23, 1985, the top executives of the Coca-Cola Company held a press conference in New York City. News had leaked out that Coke, the king of soft drinks, would no longer be produced. In its place the Coca-Cola Company would offer a new drink with a new taste and would dare call it by the old name, Coca-Cola.
The new Coke was launched-and the reaction of the American people was immediate and violent: three months of unrelenting protest against the loss of Coke. So fierce was the reaction across the country that it forced a response from the Coca-Cola Company. Stunned Coca-Cola executives stepped up to the microphone and publicly apologized to the American people. They announced that the company would reissue the original Coca-Cola formula under a new name, Coke Classic.
The Real Coke, the Real Story is the behind-the-scenes account of what prompted Coca-Cola to change the taste of its flagship brand-and how consumers persuaded a corporate giant to bring back America's old friend.
On April 23, 1985, the top executives of the Coca-Cola Company held a press conference in New York City. News had leaked out that Coke, the king of soft drinks, would no longer be produced. In its place the Coca-Cola Company would offer a new drink with a new taste and would dare call it by the old name, Coca-Cola.
The new Coke was launched-and the reaction of the American people was immediate and violent: three months of unrelenting protest against the loss of Coke. So fierce was the reaction across the country that it forced a response from the Coca-Cola Company. Stunned Coca-Cola executives stepped up to the microphone and publicly apologized to the American people. They announced that the company would reissue the original Coca-Cola formula under a new name, Coke Classic.
The Real Coke, the Real Story is the behind-the-scenes account of what prompted Coca-Cola to change the taste of its flagship brand-and how consumers persuaded a corporate giant to bring back America's old friend.
Autoren-Porträt von Thomas Oliver
Thomas Oliver is a native of Atlanta, Georgia, Coke's hometown, and a staff writer for The Atlanta Journal and The Atlanta Constitution. He has been writing on financial subjects for six years and has covered the Coca-Cola Company during that time.
Bibliographische Angaben
- Autor: Thomas Oliver
- 2013, 208 Seiten, Englisch
- Verlag: Random House Publishing Group
- ISBN-10: 0804151318
- ISBN-13: 9780804151313
- Erscheinungsdatum: 09.10.2013
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: ePub
- Größe: 1.78 MB
- Mit Kopierschutz
- Vorlesefunktion
Sprache:
Englisch
Kopierschutz
Dieses eBook können Sie uneingeschränkt auf allen Geräten der tolino Familie lesen. Zum Lesen auf sonstigen eReadern und am PC benötigen Sie eine Adobe ID.
Family Sharing
eBooks und Audiobooks (Hörbuch-Downloads) mit der Familie teilen und gemeinsam genießen. Mehr Infos hier.
Kommentar zu "The Real Coke, the Real Story"
Schreiben Sie einen Kommentar zu "The Real Coke, the Real Story".
Kommentar verfassen