The Role of Smart Technologies in Decision Making (PDF)
Developing, Supporting and Training Smart Consumers
(Sprache: Englisch)
This comprehensive book examines the impact of smart technologies in consumer behaviour from a contemporary perspective, blending marketing and retailing along with other disciplines such as psychology, media studies and sociology.
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This comprehensive book examines the impact of smart technologies in consumer behaviour from a contemporary perspective, blending marketing and retailing along with other disciplines such as psychology, media studies and sociology.
Autoren-Porträt
Eleonora Pantano is Senior Lecturer in Marketing at University of Bristol, UK. Her research activities mainly relate to the development of new customer solutions and retail management strategies, with emphasis on the role of new technology, artificial intelligence and machine learning algorithms.Francesca Serravalle is Assistant Professor in Business Management at University of Turin, Italy. Her research activities mainly relate to new technologies in retailing, with emphasis on augmented reality in an omnichannel retailing.
Bibliographische Angaben
- 2022, 220 Seiten, Englisch
- Herausgegeben: Eleonora Pantano, Francesca Serravalle
- Verlag: Taylor & Francis
- ISBN-10: 1000779114
- ISBN-13: 9781000779110
- Erscheinungsdatum: 20.10.2022
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: PDF
- Größe: 4.83 MB
- Ohne Kopierschutz
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Sprache:
Englisch
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