The Rothschild Family Still Wants To Find (ePub)
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Times have changed. The goal of a marketing campaign used to be to make a brand famous. And many years ago, when there were only a handful of brands and little advertising, that strategy proved very effective. For each product category, consumers tend to prefer "well-known" brands over less-known brands.
Campbell Soap. Morton Salt. Listerine mouthwash.
However, today, with countless advertisements, each product category has many famous brands. Let's take toothpaste as an example. Colgate, Crest, Aquafresh, Arn & Hammer, Mentaden, Sensodyne, Rembrandt, Close Up, Ultra Brite and Pepsodent. Each brand is quite well known.
Which brand do consumers choose to buy?
- Autor: Maria Reyes
- 2024, 1. Auflage, 179 Seiten, Englisch
- Verlag: Maria Reyes
- ISBN-10: 8869209199
- ISBN-13: 9798869209191
- Erscheinungsdatum: 01.02.2024
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
- Dateiformat: ePub
- Größe: 0.10 MB
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