The Science of Attitudes (ePub)
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This textbook is aimed primarily at advanced undergraduates and graduate students interested in how attitudes are formed and changed. It uniquely integrates classic and contemporary research to give a comprehensive and rounded view of the field from its inception to present-day theory, methodology, and controversies. It is also the first textbook on attitudes to devote entire chapters to work on implicit measurements, resistance to persuasion, and social neuroscience. The book provides a comprehensive and engaging text for upper-level students of social psychology and related fields with an interest in attitudes and attitude change, including marketing, advertising, and political science.
Shane F. Blackman received his bachelor's degree in psychology at the University of Chicago and his Ph.D. from Princeton University in psychology and public policy. His scholarship has focused on attitudes, naïve realism, and social policy.
Kyle T. Keller received his Ph.D. from Princeton University and his bachelor's degree at the University of Arizona. He contributed to research in cognitive dissonance, choice, and choice behaviors. Kyle was selected as a Fellow of the Princeton Energy and Climate Scholars.
- Autoren: Joel Cooper , Shane Blackman , Kyle Keller
- 2015, 358 Seiten, Englisch
- Verlag: Taylor & Francis
- ISBN-10: 1317509617
- ISBN-13: 9781317509615
- Erscheinungsdatum: 16.09.2015
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
- Dateiformat: ePub
- Größe: 6.65 MB
- Mit Kopierschutz
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