The Sonic Boom (ePub)

rather than sight that is our most important sense, citing how The Star Spangled Banner and Beethoven's Fifth Symphony evoke powerful emotions by the use of a few repeated notes. We instantly recognize these musical phrases, or 'sound logos,' which 'efficiently let listeners recall and understand rich stories.'...Interesting insight on the use of sound bites to merchandise products." —Kirkus Reviews “I've spent my life curating, creating, and collecting sounds. But Beckerman and Gray have shown here that there are still plenty of sounds that we've all missed. The Sonic Boom reveals the music and structured cacophony of everyday life.” —Moby    "The only force more powerful than taste or smell when trying to create an emotional response? Music. The right sound at the right time can slam you right back to childhood, create dread, inspire empathy, turn you on a dime to an emotional jellyfish. The right song at the right time can change—and has changed—the world, leading directly to social change and even revolutions. Music defines us. Joel Beckerman knows. Let him tell you all about it." —Anthony Bourdain, chef, bestselling author of Medium Raw, No Reservations, and Kitchen Confidential    “Pick this book up. Put it close to your ear. Riff through the pages. Hear that? Those are ideas—Beckerman’s ideas—flying by a mile a minute. Reading Sonic Boom is like seeing colors for the first time!” —Fred Graver, writer/producer, TV creative lead at Twitter   “Beckerman and Gray show how the right sound at the right moment forges bonds between brands and people—and how bad sound breaks them. The Sonic Boomm illuminates the surprising opportunities that are revealed when we utilize sound thoughtfully and strategically, not just tactically.” —Andrea Sullivan, chief marketing officer, North America, Interbrand   “Beckerman offers an intriguing examination of the manipulative and inspirational power of sound in our everyday lives. It made me listen to my ears!” —George S. Clinton, film composer and Chair of Film Scoring at the Berklee College of Music   “We are all susceptible to the power and manipulation of sound and Beckerman has beautifully described this mysterious process. As a producer, this book not only makes my choices and use of sound more informed but hopefully more effective.” —Gordon Elliott, executive producer of ABC’s “The Chew”   “This remarkable book describes and clarifies the exciting and complex world of sound.” —Ellis Douek, emeritus consultant ENT surgeon, Guy’s and St Thomas’ Hospital, London; author of Overcoming Deafness    “Beckerman offers insights into a potent marketing opportunity. His work helps brands realize the powerful potential of sound.” —Ruth Gaviria, executive vice president of corporate marketing, Univision Communications Inc.