The Strategy Planning Process (PDF)
Analyses, Options, Projects
(Sprache: Englisch)
Developing future strategies for a company is an important and complex task, and forms the core issue in this book. A company's strategy defines its future direction, specifying its desired market position and key competitive advantages both at the level of...
sofort als Download lieferbar
eBook (pdf)
65.99 €
- Lastschrift, Kreditkarte, Paypal, Rechnung
- Kostenloser tolino webreader
Produktdetails
Produktinformationen zu „The Strategy Planning Process (PDF)“
Developing future strategies for a company is an important and complex task, and forms the core issue in this book. A company's strategy defines its future direction, specifying its desired market position and key competitive advantages both at the level of market offers and of resources. This book provides clear, straightforward advice for professionals: after a brief introduction to strategic planning, a heuristic process for determining future strategies is presented. It shows how to analyze a company's current situation, develop and assess options for the future, and define implementation projects. Throughout the book, detailed recommendations are illustrated with the help of numerous concrete examples. As a result of studying applications of the book in practice, the second edition benefits from a simplified, hands-on analysis and planning process at the business level.
Autoren-Porträt von Rudolf Grünig, Richard Kühn
Prof. Dr. Rudolf Grünig is Professor of Business Administration at the University of Fribourg and Lecturer in Strategic Management in various postgraduate programs in Switzerland and abroad. He is also member of the Board or strategy consultant for different Swiss companies.Prof. Dr. Richard Kühn is the founder and former director of the "Institute for Marketing and Strategic Management" at the University of Bern. He works as member of the Board and business consultant for important Swiss companies. He is the author of numerous publications in marketing and strategic management.
Bibliographische Angaben
- Autoren: Rudolf Grünig , Richard Kühn
- 2018, 2nd ed. 2018, 265 Seiten, Englisch
- Übersetzer: Maude Montani
- Verlag: Springer-Verlag GmbH
- ISBN-10: 3662562219
- ISBN-13: 9783662562215
- Erscheinungsdatum: 18.04.2018
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: PDF
- Größe: 9.90 MB
- Ohne Kopierschutz
- Vorlesefunktion
Sprache:
Englisch
Kommentar zu "The Strategy Planning Process"
Schreiben Sie einen Kommentar zu "The Strategy Planning Process".
Kommentar verfassen