The Vibe (ePub)
The Marketing Handbook for Every Product, Service and Industry
(Sprache: Englisch)
While most companies claim to have a brand, only a few make an
authentic connection with customers or clients. The rest simply
have a logo that gets slapped onto the side of a truck or onto a
shirt. Today it's brands that will thrive and survive, and to...
authentic connection with customers or clients. The rest simply
have a logo that gets slapped onto the side of a truck or onto a
shirt. Today it's brands that will thrive and survive, and to...
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Produktdetails
Produktinformationen zu „The Vibe (ePub)“
While most companies claim to have a brand, only a few make an
authentic connection with customers or clients. The rest simply
have a logo that gets slapped onto the side of a truck or onto a
shirt. Today it's brands that will thrive and survive, and to build
a brand, you need to create the right vibe around your business.
In The Vibe Gary Bertwistle shares his secrets, stripping
away the jargon and highlighting the essential thinking required
before you spend time, money and energy on promotion and
advertising. Whether you're a commercial, industrial, retail or
service company, this book gives you the tools to create a powerful
brand in the minds of your customers.
Easy to understand, practical and relevant for businesses of all
sizes, with real examples of Australian businesses -- The
Vibe is what every brand needs!
authentic connection with customers or clients. The rest simply
have a logo that gets slapped onto the side of a truck or onto a
shirt. Today it's brands that will thrive and survive, and to build
a brand, you need to create the right vibe around your business.
In The Vibe Gary Bertwistle shares his secrets, stripping
away the jargon and highlighting the essential thinking required
before you spend time, money and energy on promotion and
advertising. Whether you're a commercial, industrial, retail or
service company, this book gives you the tools to create a powerful
brand in the minds of your customers.
Easy to understand, practical and relevant for businesses of all
sizes, with real examples of Australian businesses -- The
Vibe is what every brand needs!
Autoren-Porträt von Gary Bertwistle
Gary Bertwistle, Australia's most creative and innovative thinker, has helped hundreds of businesses become geniune brands. Gary is renowned for his simple and easygoing style, and passion in helping people to think differently about their life, family, business and Mojo.
Bibliographische Angaben
- Autor: Gary Bertwistle
- 2010, 208 Seiten, Englisch
- Verlag: John Wiley & Sons
- ISBN-10: 1742468365
- ISBN-13: 9781742468365
- Erscheinungsdatum: 09.09.2010
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: ePub
- Größe: 0.77 MB
- Mit Kopierschutz
Sprache:
Englisch
Kopierschutz
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