Tourism, Hospitality and Digital Transformation (PDF)
Innovation and technological advancements can be disruptive forces especially for conventional business in the hospitality and tourism industries. The book is timely with its critical examination of such forces and how the two industries should strategize and respond to changes effectively.
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Innovation and technological advancements can be disruptive forces especially for conventional business in the hospitality and tourism industries. The book is timely with its critical examination of such forces and how the two industries should strategize and respond to changes effectively.
Vanessa Ratten is Associate Professor of Entrepreneurship and Innovation at La Trobe Business School, La Trobe University, Australia.
Thorsten Merkle is Professor at the University of Applied Sciences of the Grisons FHGR, Switzerland.
- 2019, 1. Auflage, 250 Seiten, Englisch
- Herausgegeben: Kayhan Tajeddini, Vanessa Ratten, Thorsten Merkle
- Verlag: Taylor & Francis
- ISBN-10: 0429623550
- ISBN-13: 9780429623554
- Erscheinungsdatum: 08.10.2019
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
- Dateiformat: PDF
- Größe: 6.41 MB
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