Tourism Marketing (PDF)

Dillip Kumar Das, PhD, is currently working as an Assistant Professor in the Department of Tourism at the University of Burdwan in Bardhaman, India. He was awarded a PhD in tourism from Utkal University, Bhubaneswar, Orissa, on the topic "Economic, Socio Cultural and Environmental Impact of Tourism: A Case Study on Puri, Konark and Bhubaneswar". He completed a Master's in Tourism Management from the Indira Gandhi National Open University (IGNOU), and also twice qualified by the University Grants Commission (UGC) National Eligibility Test (NET) in lectureship. He has also completed a master's degree in economics from Ravenshaw University, Cuttack, India. His areas of research interest are ecotourism, tourism impact studies, and travel agency management. He has over 15 years of academic experience in tourism education. Dr. Das is now currently associated with many different universities and institutes of repute in India, including IGNOU, the Indian Institute of Tourism and Travel Management (IITTM), Magadh University, and Utkal University.

Raj Kumar, PhD, has over 33 years of teaching and research experience. His areas of specialization are insurance, capital markets, and management of microfinance institutions. He has authored four books and completed three research projects. He has contributed many research papers to national and international seminars, conferences, and workshops. He has also coordinated a refresher course, an entrepreneurial development program, and four qualified institutional placement (QIPs). Prof. Kumar was an executive member of the LIC Policy Holder Council and All India Commerce Association. He has special interests in contemporary issues such as micro insurance, corporate governance, and public system management. He is currently Chief Coordinator of Industry Institute Partnership Cell (AICTE sponsored) in the Faculty of Management Studies. He was formerly Coordinator at Technical Cell, V.C's office, Banaras Hindu University, Varanasi, India. He holds several degrees, including DLitt, PhD, MBA, and MCom.