Towards Integral World Wide Web Marketing Strategies. Creating Points of Communication that Count (PDF)

Name: Towards Integral World Wide Web Marketing Strategies. Creating Points of Communication that Count
Brand: GRIN Verlag
SKU: 79225214
Price: 36.99 EUR
Availability: OnlineOnly

(Sprache: Englisch)

Autoren: Uwe Trillitzsch , Simone Schweikert

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Towards Integral World Wide Web Marketing Strategies. Creating Points of Communication that Count, Uwe Trillitzsch, Simone Schweikert

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Research Paper (undergraduate) from the year 1997 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1, University Witten/Herdecke, language: English, abstract: This thesis focuses on connecting the opportunities of the World Wide Web (WWW) as a marketing medium with the development of integral marketing strategies with measurable goals. It explains how WWW marketing activities can help marketers on their way from the traditional one-to-many marketing concepts to the new many-to-many marketing. The thesis provides marketers with an overview of the variety of WWW marketing opportunities, a "WWW Marketing Module and Inspiration Kit," and two detailed real life cases.