Transmedia Marketing (ePub)
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Transmedia Marketing: From Film and TV to Games and Digital Media is a ground-breaking guide to the rapidly changing world of entertainment and media marketing. In the 21st century, media platforms are becoming more alike, and the lines between entertainment and its marketing are often blurred. Offering case studies from all media platforms, insight from leading entertainment professionals, and full color graphics, Transmedia Marketing is the first book to approach content creation and marketing on multiple platforms as a single, holistic storytelling technique designed to engage audiences. A robust companion website features sample marketing materials and interviews with experts.
Zeiser is a member of the National Academy of Television Arts & Sciences, a board member of the Filmmakers Collaborative, and an adjunct professor at Emerson College. She contributes to the Huffington Post and has been a featured speaker at American Film Market, Making Media Now, AFI Docs, StoryCode, World Congress of Science and Factual Producers, and the Asia Society. Follow Zeiser at Twitter: @azuremedia and Huffington Post: http://www.huffingtonpost.com/anne-zeiser/
- Autor: Anne Zeiser
- 2015, 468 Seiten, Englisch
- Verlag: Taylor & Francis
- ISBN-10: 1134746296
- ISBN-13: 9781134746293
- Erscheinungsdatum: 19.06.2015
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
- Dateiformat: ePub
- Größe: 58 MB
- Mit Kopierschutz
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