True to Our Roots / Bloomberg (PDF)
Fermenting a Business Revolution
(Sprache: Englisch)
True to Our Roots sets forth the simple but powerful
management principles that enabled Fetzer Vineyards under Paul
Dolan to become one of America's biggest and best-known
wineries even as it was turning into a model for sustainable
businesses...
management principles that enabled Fetzer Vineyards under Paul
Dolan to become one of America's biggest and best-known
wineries even as it was turning into a model for sustainable
businesses...
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True to Our Roots sets forth the simple but powerful
management principles that enabled Fetzer Vineyards under Paul
Dolan to become one of America's biggest and best-known
wineries even as it was turning into a model for sustainable
businesses everywhere. Today, Dolan and Fetzer are leading the
California wine industry toward profound change in how wineries and
grape growers preserve their environment, strengthen their
communities, and enrich the lives of their employees, without
sacrificing the bottom line. This is truly a management revolution
in one of the most globalized, competitive industries on Earth.
The principles Dolan discovered and developed at Fetzer can be
applied to any business and by leaders at every level:
* A business is part of a much larger system
* A company's culture is determined by the context created
for it
* The soul of a company is found in the hearts of its people
* The future can't be predicted, but it can be created
* There is a way to make an idea's time come
Filled with personal anecdotes and practical wisdom, this book
offers inspiration and guidance to business managers who see the
compelling need to build and grow healthy, sustainable
organizations. For all readers, True to Our Roots provides
both a fascinating glimpse into the California wine industry and
heartening proof that business can do well by doing good.
management principles that enabled Fetzer Vineyards under Paul
Dolan to become one of America's biggest and best-known
wineries even as it was turning into a model for sustainable
businesses everywhere. Today, Dolan and Fetzer are leading the
California wine industry toward profound change in how wineries and
grape growers preserve their environment, strengthen their
communities, and enrich the lives of their employees, without
sacrificing the bottom line. This is truly a management revolution
in one of the most globalized, competitive industries on Earth.
The principles Dolan discovered and developed at Fetzer can be
applied to any business and by leaders at every level:
* A business is part of a much larger system
* A company's culture is determined by the context created
for it
* The soul of a company is found in the hearts of its people
* The future can't be predicted, but it can be created
* There is a way to make an idea's time come
Filled with personal anecdotes and practical wisdom, this book
offers inspiration and guidance to business managers who see the
compelling need to build and grow healthy, sustainable
organizations. For all readers, True to Our Roots provides
both a fascinating glimpse into the California wine industry and
heartening proof that business can do well by doing good.
Autoren-Porträt von Paul Dolan
Paul Dolan believes that business leaders can help make a better world, and he sees Mendocino County, California, as fertile ground to grow this vision. As president of Fetzer Vineyards (1992-2004) where he also served as winemaker (1977-1992) and managing director for new products and strategic development with the wine group of Brown-Forman Corporation, he led a transformation that put the company at the forefront of organic viticulture and sustainable business. With the creation of Mendocino Wine Company (MWC), a partnership of the Dolan and Thornhill families, leadership in sustainable winegrowing continues, cradled in the open, creative atmosphere of Mendocino County. A native Californian descended from three generations of distinguished winemakers, Dolan graduated from Santa Clara University with a degree in business and finance and holds a master's degree in enology from California State University, Fresno. Dolan serves on the boards of Wine Institute and Business for Social Responsibility, and is a founder of Wine Vision. He participated on President Clinton's Council on Sustainable Development, and chaired the California Sustainable Winegrowing Alliance Board. Dolan continues to advocate for sustainability and organic farming based on the simple premise that his natural view of our relationship with the world is not only the right view, but also delivers better products and healthier lives.
Bibliographische Angaben
- Autor: Paul Dolan
- 2010, 1. Auflage, 240 Seiten, Englisch
- Verlag: John Wiley & Sons
- ISBN-10: 0470882859
- ISBN-13: 9780470882856
- Erscheinungsdatum: 09.06.2010
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