Truth about Innovation, The / Pearson Business (PDF)

Name: Truth about Innovation, The / Pearson Business
Brand: PEARSON HIGHER EDUCATION
SKU: 52973788
Price: 17.00 EUR
Availability: OnlineOnly

(Sprache: Englisch)

Autor: Max Mckeown

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Truth about Innovation, The / Pearson Business, Max Mckeown

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The Truth About Innovationtransforms today's most important innovation research into 50 proven "truths". Max Mckeown deliversplain, powerfuladvice on how to:

...

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The Truth About Innovationtransforms today's most important innovation research into 50 proven "truths". Max Mckeown deliversplain, powerfuladvice on how to:

increase creativity
encourage collaboration
co-create with customers
overcome indifference
make ideas into money
thrive on change...and much more.

This is the definitive, evidence-based guide to innovations - a set of bedrock principles you can rely on, regardless of your organization, role or title. Drawing onover 15 years of the author's research, consulting, training and writing experience, it can transform the way you manage innovation and the results achieved.

The Truth About Innovationprovides the guidance you need to overcome the innovation-related problems that all managers face andat the same timeimprove your managerial effectiveness.

Part of The Truth About Series, each title covers an entire field of knowledge in a sharp and entertaining way. With approximately 50 honest answers to important questions in every book, you will find yourself thinking 'aha' as you read each page.

The Truth and nothing but The Truth.

Autoren-Porträt von Max Mckeown

Max McKeown is a new breed of management guru. Brilliant, young, original and entertaining, he could become the most listened-to British business thinker of the new era. He works as a strategic adviser for four of the five most admired companies in the world and is a well-known speaker on subjects including innovation, engagement, human potential, customer experience, marketing, team building, and competitive advantage. He has been elected to the Customer Service Hall of Fame, been nominated as a Star of Human Resources by Personnel Today, and been featured on national and international radio, television, and newspapers. Max has written six books, including E-Customer; an insight into evolving customer behaviour, Why They Don't Buy; an end-to-end guide to building profitable customer relationships across multiple channels and Unshrink, featuring the myths that stop people doing their best work and a set of new principles to engage their interest and ability.

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Bibliographische Angaben

Autor: Max Mckeown
2011, 1. Auflage, 264 Seiten, Englisch
Verlag: PEARSON HIGHER EDUCATION
ISBN-10: 0273719130
ISBN-13: 9780273719137
Erscheinungsdatum: 29.12.2011

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