Unveiling Fashion / INSEAD Business Press (PDF)

Frédéric Godart is an Assistant Professor of Organisational Behaviour at INSEAD, in Fontainebleau, France. Prior to joining INSEAD as a full-time tenure-track faculty, he spent two years there as a post-doctoral research and teaching fellow focusing on creative industries and social networks. An alumnus of Cambridge University (Trinity College), he holds a PhD in sociology from Columbia University in the City of New York. He also regularly collaborates with the Institut Français de la Mode (French Fashion Institute) in Paris and has written several articles, books, and book chapters on creativity, fashion, and luxury.

'In his book Unveiling Fashion, Frédéric Godart guides the reader through the historical and socioeconomic intricacies of the fashion industry. Fashion is a highly complex topic, and Godart manages to clarify its main principles. His book, while rooted in academic research, will also be relevant to fashion professionals who want to better grasp their environment, and understand how creativity unfolds in fashion. Unveiling Fashion is an intriguing introduction to the fashion industry, and is here to stay as a reference.' - Florence Rambaud, LVMH Moët Hennessy, Louis Vuitton (France)

'Through a very thorough analysis, which mixes social theory with economic insight, Frédéric Godart explains not only how fashion can be analysed and studied, despite its apparent impenetrability, but also focuses on the role that fashion had in the past and has now within society. A useful reading both for scholars in the field of fashion studies, sociology, and economics and for all professionals in the fashion industry.' - Simona Segre Reinach, University of Bologna (Italy)

'Unveiling Fashion is by far the best book on sociology of fashion I have ever read. Frédéric Godart makes a major contribution in the field of fashion studies by providing a unique analytical framework to theorize fashion with six principles of fashion taken from different traditions of social sciences and philosophy, and each principle is elaborated and explained with abundant empirical data. No fashion scholar has ever given such a creative scholarly focus on fashion. This book is a must read for anyone who strives to theoretically analyze fashion which is a difficult concept to grasp.' - Yuniya Kawamura, Fashion Institute of Technology / State University of New York (United States)

'Frédéric Godart's timely and informative book offers exactly what is needed to navigate in the glossy world of fashion: sharp scientific tools and empirical details, which let both the novice and the