Using Investor Relations to Maximize Equity Valuation (PDF)

Preface: A Brave New World of Investor Relations. Introduction: A New Approach and Why It's Important. PART I: CAPITAL MARKETS AND ITS PLAYERS. Chapter One. The Capital Markets and IR. Chapter Two. The Sell-Side Disclosed: Who They Are and What They Do. Chapter Three. The Buy-Side: Institutional and Retail Investors. Chapter Four. Employees, Suppliers, Customers. Chapter Five. The Media. Chapter Six. Global IR. PART II: POST BUBBLE COMMUNICATIONS; Events In The Markets and The New World of IR. Chapter Seven. Greed Is Good--90's Style. Chapter Eight. Of Rules and Regulations. Chapter Nine. Post Bubble Reality. Chapter Ten Of Reason, Renewal and Honesty. PART III: INVESTOR RELATIONS: THE FUNDAMENTALS; Traditional IR And The Need For Change. Chapter Eleven. Traditional IR: What It Is, and Why It's Not Enough. Chapter Twelve. Staffing and Sourcing The New IR. Chapter Thirteen. Grasping The IR Evolution. PART IV: INVESTOR RELATIONS: MAXIMIZING EQUITY VALUE. Chapter Fourteen. Positioning IR to Succeed. PART V: DEFINITION. Chapter Fifteen. The IR Audit. Chapter Sixteen. Excavating Value Post Audit. PART VI: DELIVERY. Chapter Seventeen. From Definition To Delivery. Chapter Eighteen. To Guide or Not to Guide, That Is the Question. Chapter Nineteen. Targeting the Audience. Chapter Twenty. Integrating with PR. Chapter Twenty-One. Infrastructure/Disclosure Check. Chapter Twenty-Two. Delivering The Goods. PART VII: DIALOGUE. Chapter Twenty-Three. From Delivery to Dialogue. Chapter Twenty-Four. Maintaining and Building Relationships. Chapter Twenty-Five. Meeting The Street. Chapter Twenty-Six. Event Management. Chapter Twenty-Seven. The Banker Mentality. Conclusion: A Call for Change. Appendix A: Two Press Releases. Appendix B: The Conference Call Script. Appendix C: Velocity Inc. 2004 Investor Relations Plan. Index.

THOMAS M. RYAN is the cofounder and co-CEO of Integrated CorporateRelations. Tom was a managing director in the equity researchdepartment of BT Alex. Brown. He has participated as lead orco-manager on at least $5 billion worth of investment bankingtransactions, including bank financing, high-yield debt, equity,and M&A transactions. Tom has often been quoted in the New YorkTimes, the Wall Street Journal, Investor's Business Daily,International Herald Tribune, and the Wall Street Transcript. Hehas been a featured expert on CNNfn, CNBC, Money Talk (PBS), WNYCTV, and Bloomberg Television.

CHAD A. JACOBS is the cofounder and co-CEO of IntegratedCorporate Relations. Before cofounding ICR, Chad was a vicepresident and managing director in the equity research departmentsof BT Alex. Brown and, before that, Ladenburg Thalmann. Chad hasbeen the focus of stories in USA Today, POV, the Wall StreetJournal, Investor's Business Daily, Women's Wear Daily, Daily NewsRecord, Footwear News, Transworld Snowboarding, and Action SportsRetailer. He also served as a roundtable member on CNNfn and as afeatured guest on ESPN2.

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