Viral Loop (ePub)
This is the first to analyze the power of the 'pass-it-on' phenomenon, introducing us to the...
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You read a book, you recommend it to a friend. That friend tells another friend. And another... until the book becomes this year's word-of-mouth sensation.
This is the first to analyze the power of the 'pass-it-on' phenomenon, introducing us to the architects of the mightily efficient, money-spinning model known as the Viral Loop - the secret behind some of the most successful businesses in recent history.
Outfits such as Google, eBay, Flickr and Facebook all employ the model at their core; all have seen their stock valuations skyrocket within years of forming. The genius lies in the model's reliance on replication: what's the point of using Facebook if none of your friends can see your profile, or using Flickr if you can't share your photos? Where's the joy in posting a video on YouTube if no one watches it? In creating a viral product that people want, need and desire, growth can, and will, take care of itself.
Find out why the Loop will catch us all up, sooner rather than later...
- Autor: Adam Penenberg
- 2010, Englisch
- Verlag: Hodder & Stoughton
- ISBN-10: 1848945248
- ISBN-13: 9781848945241
- Erscheinungsdatum: 07.01.2010
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- Dateiformat: ePub
- Größe: 0.94 MB
- Mit Kopierschutz
- Vorlesefunktion
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