Visual Merchandising for Fashion (ePub)
(Sprache: Englisch)
Where do shoppers meet before heading out to browse the stores? Why might they go to a particular shop and not another? What first attracts them to a brand or garment? Visual merchandising is concerned with all these questions, spanning the relationship...
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Where do shoppers meet before heading out to browse the stores? Why might they go to a particular shop and not another? What first attracts them to a brand or garment? Visual merchandising is concerned with all these questions, spanning the relationship between consumer, environment, brand and product.
As part of the Basics Fashion Management series, Bailey and Baker introduce the principles underpinning successful visual merchandising using examples from budget, mid-range and luxury brands. These real-world examples take the form of detailed case studies and interviews, providing hands-on advice from all levels of industry.
This revised edition includes additional coverage of online visual merchandising, lighting techniques, mannequin dressing and integrating technology into displays.
As part of the Basics Fashion Management series, Bailey and Baker introduce the principles underpinning successful visual merchandising using examples from budget, mid-range and luxury brands. These real-world examples take the form of detailed case studies and interviews, providing hands-on advice from all levels of industry.
This revised edition includes additional coverage of online visual merchandising, lighting techniques, mannequin dressing and integrating technology into displays.
Autoren-Porträt von Sarah Bailey, Jonathan Baker
Sarah Bailey is Course Director for the London College of Fashion's BA Hons Fashion Retail Branding and Visual Merchandising degree course.
Bibliographische Angaben
- Autoren: Sarah Bailey , Jonathan Baker
- 2021, 2. Auflage, 232 Seiten, Englisch
- Verlag: Bloomsbury UK
- ISBN-10: 1350071609
- ISBN-13: 9781350071605
- Erscheinungsdatum: 21.10.2021
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: ePub
- Größe: 138 MB
- Mit Kopierschutz
Sprache:
Englisch
Kopierschutz
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