What's In a Presentation for You? How to Focus on Audience Needs (ePub)

Name: What's In a Presentation for You? How to Focus on Audience Needs
Brand: Pearson ITP
SKU: 48004196
Price: 0.50 EUR
Availability: OnlineOnly

(Sprache: Englisch)

Autor: Jerry Weissman

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What's In a Presentation for You? How to Focus on Audience Needs, Jerry Weissman

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This is the eBook version of the printed book.

This Element is an excerpt from Presenting to Win (ISBN: 9780137144174) by Jerry Weissman. Available in print and digital formats.

The secret of presentation success: "WIIFY"--a...

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Produktinformationen zu „What's In a Presentation for You? How to Focus on Audience Needs (ePub)“

This is the eBook version of the printed book.

This Element is an excerpt from Presenting to Win (ISBN: 9780137144174) by Jerry Weissman. Available in print and digital formats.

The secret of presentation success: "WIIFY"--a relentless focus on what's in it for your audience!

Constantly ask the key question: "What's in it for you?" I've shifted the ultimate word to "you" deliberately, to shift the focus to your audience. This shift emphasizes that all communicators should be focused outward. By constantly seeking "WIIFY," you can stay focused on what matters most: giving your audience a very good reason to move from Point A to Point B...

Autoren-Porträt von Jerry Weissman

Jerry Weissman, the world's #1 corporate presentations consultant, is known worldwide for his confidential executive coaching sessions. His private client list reads like a Who's Who of the world's great companies, including the top brass at Yahoo!, eBay, Intel, Intuit, Cisco Systems, Microsoft, and many others. His techniques have helped nearly 400 client firms hone persuasive IPO road show presentations that have raised hundreds of billions of dollars. He is author of Presenting to Win.

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Bibliographische Angaben

Autor: Jerry Weissman
2010, 1. Auflage, Englisch
Verlag: Pearson ITP
ISBN-10: 0137082045
ISBN-13: 9780137082049
Erscheinungsdatum: 01.02.2010

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