When the Headline Is You / International Association of Business Communities (PDF)
An Insider's Guide to Handling the Media
(Sprache: Englisch)
Proven strategies for managing all types of media
encounters!
Award-winning journalist and Fortune 500 consultant Jeff Ansell
provides a how-to guide for leaders, executives, and other
professionals whose high-visibility requires frequent contact...
encounters!
Award-winning journalist and Fortune 500 consultant Jeff Ansell
provides a how-to guide for leaders, executives, and other
professionals whose high-visibility requires frequent contact...
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Produktdetails
Produktinformationen zu „When the Headline Is You / International Association of Business Communities (PDF)“
Proven strategies for managing all types of media
encounters!
Award-winning journalist and Fortune 500 consultant Jeff Ansell
provides a how-to guide for leaders, executives, and other
professionals whose high-visibility requires frequent contact with
the media. Drawing on nearly four decades of media experience,
Ansell presents tested techniques for responding to challenging
questions and delivering effective messages. In addition, he
reveals lessons learned and pitfalls to avoid by referencing recent
news events from around the world. Valuable features include:
* A behind-the-scenes look at how news is made
* Complete guidelines to creating compelling messages
* Specific messaging formulae for building trust when the news is
bad
* Step-by-step strategies for managing hostile or relentless
questions
* Insider tips on how to identify and handle misleading
questions
An essential resource for navigating both traditional and online
media, this book prepares readers for even the most challenging
media events.
encounters!
Award-winning journalist and Fortune 500 consultant Jeff Ansell
provides a how-to guide for leaders, executives, and other
professionals whose high-visibility requires frequent contact with
the media. Drawing on nearly four decades of media experience,
Ansell presents tested techniques for responding to challenging
questions and delivering effective messages. In addition, he
reveals lessons learned and pitfalls to avoid by referencing recent
news events from around the world. Valuable features include:
* A behind-the-scenes look at how news is made
* Complete guidelines to creating compelling messages
* Specific messaging formulae for building trust when the news is
bad
* Step-by-step strategies for managing hostile or relentless
questions
* Insider tips on how to identify and handle misleading
questions
An essential resource for navigating both traditional and online
media, this book prepares readers for even the most challenging
media events.
Inhaltsverzeichnis zu „When the Headline Is You / International Association of Business Communities (PDF)“
Foreword. Introduction. 1 What Is News? 2 You Are the Story. 3 How to Admit Bad News. 4 Crafting Compelling Messages. 5 Delivering Your Message. 6 When the Going Gets Tough. 7 Twenty What-Ifs. Appendix: Media Messaging Toolkit. Notes. Acknowledgments. The Authors. Index.
Autoren-Porträt von Jeff Ansell, Jeffrey Leeson
JEFF ANSELL is a media and crisis communications consultant who has created a unique process for Fortune 500 companies to manage high-profile issues, including the Erin Brockovich case. As founder and principal of the consulting firm Jeff Ansell & Associates, Jeff's journalism experience gives him the ability to instinctively react to his clients' most difficult situations. Thousands of executives and communications professionals worldwide have been coached in Jeff's process.JEFFREY LEESON is a professional writer and editor. He has edited dozens of business books and coauthored Leading a Learning Revolution (Pfeiffer, 2008). He can be reached at jeffleeson@yahoo.com
Bibliographische Angaben
- Autoren: Jeff Ansell , Jeffrey Leeson
- 2010, 1. Auflage, 256 Seiten, Englisch
- Verlag: John Wiley & Sons
- ISBN-10: 0470875577
- ISBN-13: 9780470875575
- Erscheinungsdatum: 08.09.2010
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
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- Größe: 1.60 MB
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Sprache:
Englisch
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