Who Cares Wins / FT Publishing International (ePub)
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Written by the CEO of Havas Worldwide, this book shows you how to use social media to engage with customers and grow your business. This isn't a book about social media and the inexorable rise of Facebook and Twitter. Nor is it a book about CSR or business doing good. Instead it's actually the first book that recognises that far from being two separate subjects, they are intrinsically interlinked. And that the most successful leaders and businesses in the future will be those who are the most socially responsible.
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David Jones,
CEO Havas has made a name for himself as a driving force for change, within his own agency group, in the broader world of business and beyond. He became the youngest global CEO in the history of the advertising industry in 2005, when he was made global CEO of Havas Worldwide. He runs all the creative, marketing, and design companies throughout the network of 300+ offices. He is also global CEO of Euro RSCG Worldwide, the world's largest agency by global brands. David has taken to the global stage as co-founder of One Young World, a non-profit organisation that gives a voice to young leaders, aged 25 or under, around the world.
- Autor: David Jones
- 2012, 1. Auflage, 208 Seiten, Englisch
- Verlag: PEARSON HIGHER EDUCATION
- ISBN-10: 0273762974
- ISBN-13: 9780273762973
- Erscheinungsdatum: 13.06.2012
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- Dateiformat: ePub
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