Why Women Mean Business (ePub)
Understanding the Emergence of Our Next Economic Revolution
(Sprache: Englisch)
WOMEN MEAN BUSINESS
"...gives example after example of the price that we all pay for a situation in which 'women may hold the keys but men still control the locks'."
The Times
"What's especially valuable is the authors' analysis of where companies go...
"...gives example after example of the price that we all pay for a situation in which 'women may hold the keys but men still control the locks'."
The Times
"What's especially valuable is the authors' analysis of where companies go...
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Produktdetails
Produktinformationen zu „Why Women Mean Business (ePub)“
WOMEN MEAN BUSINESS
"...gives example after example of the price that we all pay for a situation in which 'women may hold the keys but men still control the locks'."
The Times
"What's especially valuable is the authors' analysis of where companies go wrong in managing women...that's how it will help women in the workplace."
Harvard Business Review
"Lays out the importance of retaining women in senior leadership positions."
Harpers Bazaar
"Wittenberg-Cox and Maitland have opened new ground."
Management Today
WOMEN MEAN BUSINESS
They make up much of the market and most of the talent pool. Reaching women consumers and developing female talent is essential for sustainable economic growth in the 21st century. Studies show that better gender balance in business means better bottom line results and greater resistance to economic crises.
So why are there still so few women in leadership roles in business? Why are companies struggling to respond to today's female consumer? Why is there a persistent pay gap between men and women around the world?
Why Women Mean Business takes the economic arguments for change to the heart of the corporate world. Fully updated in paperback, the book shows why getting gender right matters - as much when the economy's bust as when it's booming. A must-read, packed with ideas from companies that have made it work, views from top business leaders and step-by-step guides to how we can all become gender bilingual.
"...gives example after example of the price that we all pay for a situation in which 'women may hold the keys but men still control the locks'."
The Times
"What's especially valuable is the authors' analysis of where companies go wrong in managing women...that's how it will help women in the workplace."
Harvard Business Review
"Lays out the importance of retaining women in senior leadership positions."
Harpers Bazaar
"Wittenberg-Cox and Maitland have opened new ground."
Management Today
WOMEN MEAN BUSINESS
They make up much of the market and most of the talent pool. Reaching women consumers and developing female talent is essential for sustainable economic growth in the 21st century. Studies show that better gender balance in business means better bottom line results and greater resistance to economic crises.
So why are there still so few women in leadership roles in business? Why are companies struggling to respond to today's female consumer? Why is there a persistent pay gap between men and women around the world?
Why Women Mean Business takes the economic arguments for change to the heart of the corporate world. Fully updated in paperback, the book shows why getting gender right matters - as much when the economy's bust as when it's booming. A must-read, packed with ideas from companies that have made it work, views from top business leaders and step-by-step guides to how we can all become gender bilingual.
Inhaltsverzeichnis zu „Why Women Mean Business (ePub)“
Foreword by Niall FitzGerald KBE. Acknowledgements. About the authors. Chapter One: Womenomics. Chapter Two: Most of the talent. Chapter Three: Much of the market. Chapter Four: Becoming "bilingual", what companies can do. Chapter Five: Seven steps to successful implementation. Chapter Six: Culture counts, what countries can do. Chapter Seven: Figuring out females. Chapter Eight: Tomorrow's talent trends . . . today, "women friendly" means "people friendly". Chapter Nine: Conclusion, from better business to a better world? References and Further Reading. Index.
Autoren-Porträt von Avivah Wittenberg-Cox, Alison Maitland
Avivah Wittenberg-Cox is CEO of the leading Gender Consultancy, 20-First.Alison Maitland is a journalist and commentator. She was previously Management Writer at the Financial Times.
Bibliographische Angaben
- Autoren: Avivah Wittenberg-Cox , Alison Maitland
- 2009, 1. Auflage, 390 Seiten, Englisch
- Verlag: John Wiley & Sons
- ISBN-10: 047068562X
- ISBN-13: 9780470685624
- Erscheinungsdatum: 14.10.2009
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: ePub
- Größe: 0.86 MB
- Mit Kopierschutz
Sprache:
Englisch
Kopierschutz
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