Why Women Mean Business (PDF)
Understanding the Emergence of Our Next Economic Revolution
(Sprache: Englisch)
WOMEN MEAN BUSINESS
"...gives example after example of the price that we all pay for a situation in which 'women may hold the keys but men still control the locks'."
The Times
"What's especially valuable is the authors' analysis of where companies go...
"...gives example after example of the price that we all pay for a situation in which 'women may hold the keys but men still control the locks'."
The Times
"What's especially valuable is the authors' analysis of where companies go...
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Produktinformationen zu „Why Women Mean Business (PDF)“
WOMEN MEAN BUSINESS
"...gives example after example of the price that we all pay for a situation in which 'women may hold the keys but men still control the locks'."
The Times
"What's especially valuable is the authors' analysis of where companies go wrong in managing women...that's how it will help women in the workplace."
Harvard Business Review
"Lays out the importance of retaining women in senior leadership positions."
Harpers Bazaar
"Wittenberg-Cox and Maitland have opened new ground."
Management Today
WOMEN MEAN BUSINESS
They make up much of the market and most of the talent pool. Reaching women consumers and developing female talent is essential for sustainable economic growth in the 21st century. Studies show that better gender balance in business means better bottom line results and greater resistance to economic crises.
So why are there still so few women in leadership roles in business? Why are companies struggling to respond to today's female consumer? Why is there a persistent pay gap between men and women around the world?
Why Women Mean Business takes the economic arguments for change to the heart of the corporate world. Fully updated in paperback, the book shows why getting gender right matters - as much when the economy's bust as when it's booming. A must-read, packed with ideas from companies that have made it work, views from top business leaders and step-by-step guides to how we can all become gender bilingual.
"...gives example after example of the price that we all pay for a situation in which 'women may hold the keys but men still control the locks'."
The Times
"What's especially valuable is the authors' analysis of where companies go wrong in managing women...that's how it will help women in the workplace."
Harvard Business Review
"Lays out the importance of retaining women in senior leadership positions."
Harpers Bazaar
"Wittenberg-Cox and Maitland have opened new ground."
Management Today
WOMEN MEAN BUSINESS
They make up much of the market and most of the talent pool. Reaching women consumers and developing female talent is essential for sustainable economic growth in the 21st century. Studies show that better gender balance in business means better bottom line results and greater resistance to economic crises.
So why are there still so few women in leadership roles in business? Why are companies struggling to respond to today's female consumer? Why is there a persistent pay gap between men and women around the world?
Why Women Mean Business takes the economic arguments for change to the heart of the corporate world. Fully updated in paperback, the book shows why getting gender right matters - as much when the economy's bust as when it's booming. A must-read, packed with ideas from companies that have made it work, views from top business leaders and step-by-step guides to how we can all become gender bilingual.
Inhaltsverzeichnis zu „Why Women Mean Business (PDF)“
Foreword by Niall FitzGerald KBE. Preface by Michael Kimmel. Acknowledgements. CHAPTER ONE: WOMENOMICS. Guarantors of Growth. The Strategic Side of the Gender Divide. Opportunity Cost. Valuing Difference. Becoming "Gender-Bilingual". Declining Demographics is not Destiny. 21st Century Forces: Weather, Women, Web. CHAPTER TWO: MOST OF THE TALENT. The "Talent Wars" are Here. Female Brainpower. Under-used Talent. The Role of Business Schools. Tapping into the Pool. Recruiting: Making Women Welcome. Retaining: Structural Repairs Needed. Promoting: Return on Investment. Building Better Boards. Legislating Solutions - the Controversial Quota. CHAPTER THREE: MUCH OF THE MARKET. Purchasing Power - Beyond Parity. Female Finances. Sex and Segmentation. The Many Faces of Marketing to Women. Shut-your Eyes. Marginalise. Specialise. Prioritise. CHAPTER FOUR: BECOMING "BILINGUAL", WHAT COMPANIES CAN DO. A Fresh Look at Traditional Approaches to Gender. Equal and Different. Diversity Dilemmas. Recognise that "Best" is Biased. Surprising Sectors. A New Approach to Gender. Understand the Starting Point. Personalise the Conversation. Manage the Metaphors - The Power of Vocabulary and Vision. The Building Blocks of Bilingualism. 1. "Getting it": Top Management Commitment. 2. Management Bilingualism: Proactively Managing Difference. 3. Empowering Women: The Knowledge and Networks to Succeed. 4. Banning Bias: Identifying and Eliminating Systemic Bias from Corporate Systems and Processes. CHAPTER FIVE: SEVEN STEPS TO SUCCESSFUL IMPLEMENTATION. Key Success Factors 1. Awaken Your Leadership Team. 2. Define the Business Case. 3. Let People Express Resistance. 4. Make it a Business Issue, not a Women's Issue. 5. Make Changes Before Making Noise. 6. Don't Mix up the Messages. 7. Give it a Budget, not just Volunteers. CHAPTER SIX: CULTURE COUNTS, WHAT COUNTRIES CAN DO. Making Bosses and Babies. Best and Worst: Surprising Results. Imperfect Deal in America. Continents of Contrast. Public Policy
... mehr
Pull, Private Sector Push. CHAPTER SEVEN: FIGURING OUT FEMALES. What Companies Need to Know About Women. Discomfort with "Politics". The Conversations that Matter. Careers are not Straight Lines. Phase 1: Ambition. Phase 2: Culture Shock. Phase 3: Self-affirmation. The Lure of Entrepreneurship. Alternative Views of "Power". Sex, Success and the Media. Change Agents on their Own Terms. CHAPTER EIGHT: TOMORROW'S TALENT TRENDS ... TODAY, "WOMEN-FRIENDLY" MEANS "PEOPLE-FRIENDLY". New Models of Work. Fathers Count Too. Technology as Enabler. The Value of "Grey" Brainpower. Making the Most of the "Me" Generation. The Future is Already Here. CHAPTER NINE: CONCLUSION, FROM BETTER BUSINESS TO A BETTER WORLD? New Voices, New Choices. New Measures of Success. A Challenge for Business. Index.
... weniger
Autoren-Porträt von Avivah Wittenberg-Cox, Alison Maitland
AVIVAH WITTENBERG-COX is CEO of 20-First, one ofEurope's leading gender consultancies. 20-First works with
progressive companies interested in building gender
'bilingual' organisations that capture the
opportunities offered by the other half of the talent pool and the
other half of the market - the female half. The firm's
renowned Bilingual Leadership programmes help executives -
men and women - manage difference more effectively.
Avivah is also the Founder and Honorary President of the
European Professional Women's Network (href="http://www.europeanpwn.net/">www.EuropeanPWN.net), a
certified executive coach and was a Visiting Coach at INSEAD. She
is a popular speaker on leadership and gender issues across Europe
and has had articles and interviews published in publications such
as the International Herald Tribune and the Financial
Times. Canadian, French and Swiss. In 2007, ELLE Magazine
recognised her as one of the TOP 40 Women Leading Change. She lives
in France with her husband and gender balanced children (a son and
a daughter).
ALISON MAITLAND is an independent journalist and
commentator who has been researching and writing about women in
business for a decade. She spent 20 years with the Financial
Times, including eight years as Management Writer. Her other
specialist areas are leadership and corporate responsibility.
Alison is a Senior Visiting Fellow in the Faculty of Management
at Cass Business School, City University, London. She is a
conference speaker and moderator and she directs the Work-Life
& Diversity Council of The Conference Board Europe. She served
on the advisory group for the Equal Opportunities
Commission's 2007 investigation into the Transformation of
Work. She lives in the UK with her husband and two daughters.
Bibliographische Angaben
- Autoren: Avivah Wittenberg-Cox , Alison Maitland
- 2008, 1. Auflage, 376 Seiten, Englisch
- Verlag: John Wiley & Sons
- ISBN-10: 0470753919
- ISBN-13: 9780470753910
- Erscheinungsdatum: 02.08.2008
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