Wise Family Business (PDF)
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Wise Family Business aims to help families in business to identify new and better ways of achieving longevity, sustainability and performance. The book presents ground-breaking new insights and practical examples from a range of growing family businesses in which the owning families are visible and, in most cases, have branded the business with their family name.
This comprehensive and important study explores how family identity has the power to tie together families in business and leverage their values when developing and sharing the owner's vision with their stakeholder communities. Developing a family business identity is key when building and managing an authentic, recognizable and trusted brand. It argues that family businesses that have successfully translated strong identities into strong brands are not only perceived as attractive employers but also add meaningful value to the business over generations.
Anne-Catrin Glemser is Family Business Research and Program Development Manager at IMD, Switzerland. She is responsible for developing new research initiatives and programs in the field of family business and heads the research activities for the IMD-Lombard Odier Global Family Business Award. Glemser has received several awards for her outstanding case writing skills, including the EFMD "Best of the Best" in 2015. Prior to joining IMD, Glemser held key marketing positions with leading consumer goods multinationals.
- Autoren: Joachim Schwass , Anne-Catrin Glemser
- 2016, 1st ed. 2016, 284 Seiten, Englisch
- Verlag: Palgrave Macmillan
- ISBN-10: 1137586001
- ISBN-13: 9781137586001
- Erscheinungsdatum: 18.08.2016
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
- Dateiformat: PDF
- Größe: 7.97 MB
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