Women, Consumption and Paradox (PDF)
(Sprache: Englisch)
Women are the world's most powerful consumers, yet they are largely marketed to erroneously through misconceptions and patriarchal views that distort the reality of women's lives, bodies and work. This book examines the contradictions between women's...
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Women are the world's most powerful consumers, yet they are largely marketed to erroneously through misconceptions and patriarchal views that distort the reality of women's lives, bodies and work. This book examines the contradictions between women's everyday experiences and market representations.
Autoren-Porträt
Timothy de Waal Malefyt is a Clinical Professor of Marketing at the Gabelli School of Business, Fordham University, New York. A trained anthropologist, he has over 15 years of business experience working in advertising firms.Maryann McCabe is a Research Associate in the Department of Anthropology, University of Rochester, New York. She is Founder and Principal of Cultural Connections LLC, with over 20 years of consumer research experience.
Bibliographische Angaben
- 2020, 1. Auflage, 276 Seiten, Englisch
- Herausgegeben: Timothy de Waal Malefyt, Maryann McCabe
- Verlag: Taylor & Francis
- ISBN-10: 1000052974
- ISBN-13: 9781000052978
- Erscheinungsdatum: 23.04.2020
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
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- Dateiformat: PDF
- Größe: 50 MB
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Sprache:
Englisch
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