Can Marketing Save the Planet? (Hörbuch (Download))
101 Practical Ways to Use Sustainable Marketing as a Force for Good
(Sprache: Englisch)
An exploration of some of the most high profile environmental and sustainability challenges facing businesses and consumers, and 101 of the most practical solutions from the world of marketing.
In our fast-moving and consumer-driven world – in which more...
In our fast-moving and consumer-driven world – in which more...
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Produktinformationen zu „Can Marketing Save the Planet? (Hörbuch (Download))“
An exploration of some of the most high profile environmental and sustainability challenges facing businesses and consumers, and 101 of the most practical solutions from the world of marketing.
In our fast-moving and consumer-driven world – in which more than 10 million people are Marketers – social and environmental issues are increasingly being moved to the top of boardroom agendas. Each and every company, and therefore every marketer, has a responsibility to learn about the changing landscape in which they operate, and to adapt their skills, creativity and influence accordingly.
From the authors of Sustainable Marketing, awarded Highly Commended at the Business Book Awards 2022, Can Marketing Save the Planet? is the ultimate guidebook for this journey, taking a deep dive into some of the most high profile subjects and solutions that every marketer needs to know about. It details the main priorities that companies should consider, and provides a 101-topic directory of the practical and realistic ways in which marketers can drive positive impact, showing that, even in the age of consumerism, marketing CAN be a force for good.
In our fast-moving and consumer-driven world – in which more than 10 million people are Marketers – social and environmental issues are increasingly being moved to the top of boardroom agendas. Each and every company, and therefore every marketer, has a responsibility to learn about the changing landscape in which they operate, and to adapt their skills, creativity and influence accordingly.
From the authors of Sustainable Marketing, awarded Highly Commended at the Business Book Awards 2022, Can Marketing Save the Planet? is the ultimate guidebook for this journey, taking a deep dive into some of the most high profile subjects and solutions that every marketer needs to know about. It details the main priorities that companies should consider, and provides a 101-topic directory of the practical and realistic ways in which marketers can drive positive impact, showing that, even in the age of consumerism, marketing CAN be a force for good.
Bibliographische Angaben
- Autoren: Michelle Carvill , Gemma Butler
- 2024, ungekürzte Lesung, Spieldauer: 732 Minuten
- Verlag: Bloomsbury Business
- ISBN-10: 1399411241
- ISBN-13: 9781399411240
- Erscheinungsdatum: 04.01.2024
Hörbuch-Download Informationen
- Dateiformat: MP3
- Größe: 499 MB
- Ohne Kopierschutz
Sprache:
Englisch
Autoren-Porträt von Michelle Carvill, Gemma Butler
Gemma Butler is the Marketing Director at the Chartered Institute of Marketing. She previously worked across product management, category marketing and buying at corporations such as Xerox and Sony. She writes a quarterly column in the CIM magazine and has also spoken at events such as the CIM Annual Digital Summit, and the House of Commons debating group. More recently, she was on the panel for a Digital Transformation Programme at the Imperial College Business School.Michelle Carvill is a marketing strategist and digital literacy and social media expert. She is the director and founder of Carvill Creative, a digital marketing consultancy, through which she has worked with organizations such as LinkedIn, BBC Worldwide and PWC. She regularly speaks on the topics of marketing, digital marketing and social media at international conferences, and runs the #GetSocial podcast, in which she interviews prominent business leaders and experts. She has three previously published books, one of which - Get Social - was shortlisted for The Business Book Awards 2019 in the Leadership category.
Pressezitat
Urgent, relevant and actionable, this is a book that anyone who does marketing needs to read and take action on.
Hörprobe
Can Marketing Save the Planet?
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