Made to Stick: Why Some Ideas Survive and Others Die (Hörbuch (Download))
Summury
(Sprache: Russisch)
V knige "Sdelano, chtoby prilipnut'" brat'ya CHip i Den Hiz zadayutsya voprosom: pochemu my s legkost'yu pereskazyvaem drug drugu nichego ne znachashchie bajki i gorodskie legendy, a vazhnuyu dlya zhizni informaciyu zapominaem s bol'shim trudom?
CHip Hiz,...
CHip Hiz,...
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V knige "Sdelano, chtoby prilipnut'" brat'ya CHip i Den Hiz zadayutsya voprosom: pochemu my s legkost'yu pereskazyvaem drug drugu nichego ne znachashchie bajki i gorodskie legendy, a vazhnuyu dlya zhizni informaciyu zapominaem s bol'shim trudom?
CHip Hiz, prepodavatel' Vysshej shkoly biznesa pri Stenfordskom universitete, i Den Hiz, vedushchij specialist v Centre razvitiya social'nogo predprinimatel'stva Universiteta Dyuka, proveli masshtabnoe issledovanie samyh "prilipchivyh" idej i razrabotali cheklist, s pomoshch'yu kotorogo vam ne tol'ko udastsya doneomnilas'.
My privykli dumat', chto za velikimi ideyami stoyat lyudi s yarko vyrazhennym tvorcheskim nachalom, a cheloveku ono daetsya ot rozhdeniya — libo est', libo net. Odnako brat'ya Hiz utverzhdayut, chto kreativnosti mozhno nauchit'sya, esli sledovat' nekhitromu shablonu i vydumyvat' novye smysly, a ne novye pravila.
Metod brat'ev Hiz universalen. On podojdet vsem: ot predprinimatelya i menedzhera lyubogo zvena do vracha i uchitelya. Oznakomivshis' s sammari, vy nauchites' prevrashchat' samye slozhnye idei v "gorodskie legendy" i uznaete, kak poborot' ih glavnogo vraga.
CHip Hiz, prepodavatel' Vysshej shkoly biznesa pri Stenfordskom universitete, i Den Hiz, vedushchij specialist v Centre razvitiya social'nogo predprinimatel'stva Universiteta Dyuka, proveli masshtabnoe issledovanie samyh "prilipchivyh" idej i razrabotali cheklist, s pomoshch'yu kotorogo vam ne tol'ko udastsya doneomnilas'.
My privykli dumat', chto za velikimi ideyami stoyat lyudi s yarko vyrazhennym tvorcheskim nachalom, a cheloveku ono daetsya ot rozhdeniya — libo est', libo net. Odnako brat'ya Hiz utverzhdayut, chto kreativnosti mozhno nauchit'sya, esli sledovat' nekhitromu shablonu i vydumyvat' novye smysly, a ne novye pravila.
Metod brat'ev Hiz universalen. On podojdet vsem: ot predprinimatelya i menedzhera lyubogo zvena do vracha i uchitelya. Oznakomivshis' s sammari, vy nauchites' prevrashchat' samye slozhnye idei v "gorodskie legendy" i uznaete, kak poborot' ih glavnogo vraga.
Bibliographische Angaben
- Autor: Smart Reading
- Altersempfehlung: Ab 16 Jahre
- 2020, ungekürzte Lesung, Spieldauer: 32 Minuten
- Verlag: Smart Reading
- ISBN-10:
- ISBN-13: 4064066592066
- Erscheinungsdatum: 15.06.2020
Hörbuch-Download Informationen
- Dateiformat: MP3
- Größe: 25 MB
- Ohne Kopierschutz
Sprache:
Russisch
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Made to Stick: Why Some Ideas Survive and Others Die
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