Consumer Behaviour
(Sprache: Englisch)
This textbook provides a comprehensive introduction to Consumer Behaviour, drawing on an accessible writing style, engaging examples and a wealth of learning features throughout.
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This textbook provides a comprehensive introduction to Consumer Behaviour, drawing on an accessible writing style, engaging examples and a wealth of learning features throughout.
Inhaltsverzeichnis zu „Consumer Behaviour “
Consumer Behaviour in ContextUnderstanding Consumer Behaviour
Decisions, Behaviours and Interactions
Consumption in B2C vs. B2B
Consumer Technology and Innovation
Consumers as Individuals (The Psychological Issues)
Drive, Motivation and Hedonism
The Self and Personality
Perception
Learning and Knowledge
Attitude Formation and Change
Consumers as Social Actors (The Sociological Issues)
Reference Groups
Age, Gender and Familial Roles
Culture and Social Mobility
Ethical Consumption
Sustainable Consumption
Autoren-Porträt von Zubin Sethna
Dr Zubin Sethna is currently Principal Lecturer (Associate Professor) in Entrepreneurial Marketing at Regent's University London. He has successfully launched five businesses and as Managing Consultant at Baresman Consulting, he has integrated marketing/consumer behavioural strategy with management consultancy and training for numerous organisations both in the UK and internationally, and across a variety of industry sectors. He is Editor-in-Chief of the internationally respected Journal of Research in Marketing and Entrepreneurship (JRME) and is also a reviewer for a variety of leading marketing and business journals, including the European Journal of Marketing, Journal of Marketing Management, and Journal of Strategic Marketing.
Bibliographische Angaben
- Autor: Zubin Sethna
- 2023, Fifth Edition, XXIII, 584 Seiten, Maße: 18,9 x 24,6 cm, Taschenbuch, Englisch
- Verlag: Sage Publications Ltd.
- ISBN-10: 1529754054
- ISBN-13: 9781529754056
- Erscheinungsdatum: 01.05.2023
Sprache:
Englisch
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