Cultural Intelligence for Marketers
Building an Inclusive Marketing Strategy
(Sprache: Englisch)
Use advanced cultural insights to transform your marketing strategy and discover what you can do to make your process culturally intelligent and genuinely inclusive.
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Klappentext zu „Cultural Intelligence for Marketers “
Use advanced cultural insights to transform your marketing strategy and discover what you can do to make your process culturally intelligent and genuinely inclusive.
Inhaltsverzeichnis zu „Cultural Intelligence for Marketers “
Chapter - 00: Introduction; Chapter - 01: Redefining Brand Success: The Essentials of Cultural Fluency; Chapter - 02: Unlocking the 4Cs of Cultural Intelligence; Chapter - 03: Culture: Building the Foundation for an Inclusive Marketing Strategy; Chapter - 04: Communication: From Performative Marketing to Inclusive Representation; Chapter - 05: Consciousness: Building Ethical Marketing Practices Beyond Buzzwords; Chapter - 06: Community: Brand Accountability and Co-Creation as the New Model of Community Engagement; ; Chapter - 07: Now What? Developing Cultural Intelligence Capabilities; Chapter - 08: What's Next? The Future of Culturally Intelligent Marketing; Chapter - 09: Conclusion: How to Become a Catalyst for Inclusive Marketing
Autoren-Porträt von Anastasia Karklina Gabriel
Anastasia Karklina Gabriel is a cultural theorist and strategist, specializing in inclusivity within marketing, media and tech. Currently a senior insights lead at Reddit, she earned her doctorate in cultural studies from Duke University and has consulted for the world's top brands and agencies. A lifelong activist, she helps brands ignite cultural innovation and leverage the power of media for good. Her insights have been featured in the Association of National Advertisers (ANA), Advertising Week, Wall Street Journal, New York Times, Washington Post and Teen Vogue.
Bibliographische Angaben
- Autor: Anastasia Karklina Gabriel
- 2024, XII, 262 Seiten, Maße: 15,4 x 22,9 cm, Kartoniert (TB), Englisch
- Verlag: Kogan Page
- ISBN-10: 1398614033
- ISBN-13: 9781398614031
- Erscheinungsdatum: 03.03.2024
Sprache:
Englisch
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