Developments in Marketing Science: Proceedings of the Academy of Marketing Science / Proceedings of the 1996 Academy of Marketing Science (AMS) Annual Conference

Affect, Belief and Attitude Research.- International Marketing: Diffusion and Market Orientation Issues.- Salesperson Performance.- Assorted Issues in Services Marketing.- International Perspectives on Marketing Education.- Relational Bonding in Marketing Channels.- Logistics: Customer-Driven, Supplier Steered.- Issues in Survey Research: Rank and Rate, Carryovers and Followups.- Consumer Behavior Perspectives on the Product.- Retail Service Issues.- International Marketing: Consumer Oriented Issues.- Strategic Perspectives for Marketing.- International Marketing: Import, Export ad Trade Issues.-In Pursuit of Service Quality.- Retail Management.- Non-Traditional Aspects of Marketing Management.- Ethics, Macromarketing and Public Policy.- Consumer Shopping Styles.- Business-to-Business Buying Relationships.- Consumer Behavior Research on Shopping and Decision Making.- Tempering Relationships in Tepid Marketing Channel Climates.- Issues in Methodological Applications: Combinations, Assessments and Misspecifications.- Promotion Management.- Decision-Making in the Retail Marketplace.- Marketing Channel Environments: Stricture, Structure and Strength.- Back to the Classroom: Innovations and Processes.- Brand and Price Considerations for Product Planning Success.- Sales Management Issues.

Joseph F. Hair previously held the Alvin C. Copeland Endowed Chair of Franchising and was Director, Entrepreneurship Institute, Louisiana State University. Hair also held the Phil B. Hardin Chair of Marketing at the University of Mississippi. He has taught graduate and undergraduate marketing and marketing research courses. A member of the American Marketing Association, Academy of Marketing Science, Southern Marketing Association, and Southwestern Marketing Association, Hair has authored 40 books, monographs, and cases and over 70 articles in scholarly journals. He serves on the editorial review boards of several journals and was the 2004 recipient of the Academy of Marketing Science Excellence in Teaching Award and the 2007 Innovative Marketer of the Year Award by the Marketing Management Association. Hair serves as a consultant to many businesses.