Energize Growth NOW
(Sprache: Englisch)
A strategy and marketing guide for growth companiesGrowth at any price can be exhausting for B-2-B companies and professional service providers who want to win more clients. Many entrepreneurs watch their bank accounts grow, but sacrifice too much in the...
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A strategy and marketing guide for growth companiesGrowth at any price can be exhausting for B-2-B companies and professional service providers who want to win more clients. Many entrepreneurs watch their bank accounts grow, but sacrifice too much in the process. Since 2001, wealth has taken on a whole new meaning. In this tell-all marketing guidebook, Lisa Nirell reveals a contemporary, contrarian, and field-tested view of marketing and planning. Successful growth and exit planning aren't about maximizing revenues or launching Internet marketing campaigns. Instead, they're about creating a compelling vision of the future, winning clients' hearts and minds, and defining the "wealth quotient" in a holistic way. This practical, real-world guide shows readers how to develop a strategic marketing plan that really works-and avoid the attitudes that sabotage great ideas.Lisa Nirell (Bend, Oregon) is a strategic growth expert, consultant, and keynote speaker, as well as the Chief Energy Officer of EnergizeGrowth LLC.
A strategy and marketing guide for growth companies
Growth at any price can be exhausting for B-2-B companies and professional service providers who want to win more clients. Many entrepreneurs watch their bank accounts grow, but sacrifice too much in the process. Since 2001, wealth has taken on a whole new meaning. In this tell-all marketing guidebook, Lisa Nirell reveals a contemporary, contrarian, and field-tested view of marketing and planning. Successful growth and exit planning aren't about maximizing revenues or launching Internet marketing campaigns. Instead, they're about creating a compelling vision of the future, winning clients' hearts and minds, and defining the "wealth quotient" in a holistic way. This practical, real-world guide shows readers how to develop a strategic marketing plan that really works-and avoid the attitudes that sabotage great ideas.
Lisa Nirell (Bend, Oregon) is a strategic growth expert, consultant, and keynote speaker, as well as the Chief Energy Officer of EnergizeGrowth LLC.
Growth at any price can be exhausting for B-2-B companies and professional service providers who want to win more clients. Many entrepreneurs watch their bank accounts grow, but sacrifice too much in the process. Since 2001, wealth has taken on a whole new meaning. In this tell-all marketing guidebook, Lisa Nirell reveals a contemporary, contrarian, and field-tested view of marketing and planning. Successful growth and exit planning aren't about maximizing revenues or launching Internet marketing campaigns. Instead, they're about creating a compelling vision of the future, winning clients' hearts and minds, and defining the "wealth quotient" in a holistic way. This practical, real-world guide shows readers how to develop a strategic marketing plan that really works-and avoid the attitudes that sabotage great ideas.
Lisa Nirell (Bend, Oregon) is a strategic growth expert, consultant, and keynote speaker, as well as the Chief Energy Officer of EnergizeGrowth LLC.
Inhaltsverzeichnis zu „Energize Growth NOW “
Accolades and GratitudeForeword by Guy Kawasaki
Plug In
Chapters
Running on Empty
Ever wonder why you're feeling drained--even though your company appears successful on the outside? Hear a story that may just sound similar to your own
Brains, Beliefs, and Growth Blunders
There are two main reasons why businesses fail--lack of a written plan, and our limiting beliefs. What are the most common limiting beliefs? What is the medical evidence that our beliefs and written plans determine our outcomes
Say "No" to the Good, and "Yes" to the Great
Today's time crunch--and how it destroys our life force as business owners. A guide to prioritizing your activities, and focusing on what you do best
Increase your "Wealth Quotient"
The definition of wealth has changed dramatically. What does it mean now? And how can you prepare your company for ultimate sale or exit? Here is a contrarian view on value drivers, and seven principles to position your company for higher valuation. Interview excerpts from "triple bottom line" companies such as Seventh Generation, Beryl Companies and SPUD
Planning from the Outside In
The path to wisdom begins with a common set of definitions. We define the first 5 steps of planning for growth companies, with real examples of each. We start the planning process from an external (market) point of view
The Inside Job
In the previous chapter, we completed the first five steps of your planning process. Now harness that market wisdom, assess your internal operations and gaps, position your company, align your teams and increase your WQ(TM)
"What's on your Dashboard?"
How do you measure the success of your growth plan? Learn why most trendy measures of success are prematurely selected, and usually lead to failure. We show you how to determine what stage of growth you're facing, and how to scale the walls of growth
Design Your Dashboard
What success measures are useful in each phase of growth?How do you
... mehr
distinguish between "leading" and "trailing" indicators? And when is it time to re-design your dashboard, and change your success measures
Plan Your Brand
Now that you have developed the first draft of your EnergizeGrowth(TM) Plan, how do you ensure that your plan is aligned with your brand? We interview branding expert Samantha Hartley to find out how. Branding is not just for well-funded, mature companies. We showcase contemporary examples of strong brands in large and small companies alike
More Revenue, Fewer Clients
Value is often poorly defined and understood. The ancient "hours for dollars" business models drain many companies of their wealth potential. We present 16 proven methods to get your message to the right audience and build a more predictable stream of lifetime clients
Future Energy Sources: Grow Your WQ(TM) with Social Media
Will social media increase your company Wealth Quotient(TM)--or destroy it? We take a closer look at social media and its impact on growth companies. Read these tips before you launch your social media plan. We include interviews with companies who have generated six and seven figure sales using LinkedIn, Facebook, and Twitter
Appendix A: Sample EnergizeGrowth(TM) Plan
Appendix B: Sample ProfitCents Report
About the Author
References/Bibliography
Index
Plan Your Brand
Now that you have developed the first draft of your EnergizeGrowth(TM) Plan, how do you ensure that your plan is aligned with your brand? We interview branding expert Samantha Hartley to find out how. Branding is not just for well-funded, mature companies. We showcase contemporary examples of strong brands in large and small companies alike
More Revenue, Fewer Clients
Value is often poorly defined and understood. The ancient "hours for dollars" business models drain many companies of their wealth potential. We present 16 proven methods to get your message to the right audience and build a more predictable stream of lifetime clients
Future Energy Sources: Grow Your WQ(TM) with Social Media
Will social media increase your company Wealth Quotient(TM)--or destroy it? We take a closer look at social media and its impact on growth companies. Read these tips before you launch your social media plan. We include interviews with companies who have generated six and seven figure sales using LinkedIn, Facebook, and Twitter
Appendix A: Sample EnergizeGrowth(TM) Plan
Appendix B: Sample ProfitCents Report
About the Author
References/Bibliography
Index
... weniger
Autoren-Porträt von Nirell
Lisa Nirell is a strategic growth expert, consultant, and keynote speaker, as well as the Chief Energy Officer of EnergizeGrowth LLC. An award-winning business columnist, she has written for San Diego's Daily Transcript, Computerworld, Custom Builder magazine, and Women in Technology. For more information and to download your bonus gifts, visit www.energizegrowth.com/egnow.shtml.
Bibliographische Angaben
- Autor: Nirell
- 242 Seiten, Maße: 15,7 x 23,5 cm, Gebunden, Englisch
- Verlag: John Wiley & Sons
- ISBN-10: 0470413921
- ISBN-13: 9780470413920
- Erscheinungsdatum: 02.06.2009
Sprache:
Englisch
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