Enterprise, Entrepreneurship and Small Business
(Sprache: Englisch)
`A thoughtful and reflective account of "enterprise", offering meaningful and contextualized knowledge to students at all levels, written in a style that is as engaging as it is informative - and peppered with unobtrusive dry wit' - Professor Sara Carter,...
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Klappentext zu „Enterprise, Entrepreneurship and Small Business “
`A thoughtful and reflective account of "enterprise", offering meaningful and contextualized knowledge to students at all levels, written in a style that is as engaging as it is informative - and peppered with unobtrusive dry wit' - Professor Sara Carter, OBE, Hunter Centre for Entrepreneurship, University of StrathclydeEnterprise, Entrepreneurship and Small Business is an exciting new text for all students of business. Broad and inquisitive in its intellectual outlook, this provocative but accessible textbook covers core themes and topics in the study of enterprise, as well as looking at subjects that are often ignored, from criminal entrepreneurs and the demise of Enron, to 'entre-tainment' and ethnic and indigenous entrepreneurship.
Along the way, the reader will find an interactive exploration not only of the processes of entrepreneuring, of managing small enterprises, or of the implications of working in an entrepreneurial corporation - he or she will also be challenged to consider enterprise in its social, economic, political and moral contexts. This textbook moves beyond the narrow, prescriptive focus on the 'how' employed by other textbooks, and places equal emphasis on the 'why' - all the time considering the role of enterprise, entrepreneurship and small business in the world we live in.
Supported by lively case studies, real-life examples and a concept guide of key terms, this text is ideal for undergraduate and postgraduate students on any course with an emphasis on enterprise and entrepreneurship.
Inhaltsverzeichnis zu „Enterprise, Entrepreneurship and Small Business “
PART ONE: STUDYING ENTERPRISE, ENTREPRENEURSHIP AND SMALL BUSINESSIntroductionStudying Enterprise What, Where, When, Who and How?PART TWO: INSIDE ENTERPRISEEntrepreneuring Firms, Organizations and the EntrepreneurEntrepreneuring Explanations of the Entrepreneurial SelfManaging Smaller/Entrepreneurial EnterprisesWorking in Smaller/Entrepreneurial EnterprisesEntrepreneuring in the Corporate EnvironmentReflecting on Practice Finance, Marketing and Networking, Strategy and GrowthPART THREE: OUTSIDE ENTERPRISEEconomic Contexts of EnterpriseSocial Contexts of Enterprise Cultural Centrality, Diversity and MarginalityPolitical Contexts of Enterprise Governments and Smaller EnterpriseConclusion
Bibliographische Angaben
- Autor: Simon Down
- 2010, 256 Seiten, Maße: 18,6 x 23 cm, Kartoniert (TB), Englisch
- Verlag: SAGE PUBN
- ISBN-10: 1412910129
- ISBN-13: 9781412910125
Sprache:
Englisch
Rezension zu „Enterprise, Entrepreneurship and Small Business “
`A thoughtful and reflective account of "enterprise", offering meaningful and contextualized knowledge to students at all levels, written in a style that is as engaging as it is informative - and peppered with unobtrusive dry wit' - Professor Sara Carter, OBE, Hunter Centre for Entrepreneurship, University of Strathclyde
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