Erfolgreich ohne Galerie
Selbstvermarktung für Künstler*innen
All around the world, the art industry is in a state of upheaval. Globalization, digitalization, and now the coronavirus crisis are calling the traditional collaboration of artists and galleries into question. What's more, many galleries have been forced to...
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Klappentext zu „Erfolgreich ohne Galerie “
All around the world, the art industry is in a state of upheaval. Globalization, digitalization, and now the coronavirus crisis are calling the traditional collaboration of artists and galleries into question. What's more, many galleries have been forced to close for economic reasons. As in other cultural branches, joint marketing can no longer counted on to for success.This book of advice from Cai Wagner, a Berlin gallery owner who has been following these developments for over twenty years, shows artists new and potentially forgotten ways of taking their careers into their own hands and successfully promoting themselves in the market. In particular, digital platforms offer a range of opportunities for self-promotion: this is where potential new customers can be found and where artists can expand their own reach in the art market. The practical recommendations are contextualized by a candid summary of the development of the art market from the early modern period to today.
Großformatiges Paperback. Klappenbroschur
Inhaltsverzeichnis zu „Erfolgreich ohne Galerie “
Frontmatter -- Inhalt -- Vorwort -- Einführung -- 1 Same same but different - Wie der Kunstmarkt sich verändert -- 2 Selbstvermarktung - Voraussetzungen und Strategien -- 3 Wachsen und neue Käufer*innen finden - Wie Plattformökonomie Künstler*innen hilft -- 4 Schlussfolgerungen - Was tun mit dem neuen Wissen? -- Endnoten -- Autorenbiografie
Autoren-Porträt von Cai Wagner
Cai Wagner
Bibliographische Angaben
- Autor: Cai Wagner
- 2021, 112 Seiten, Maße: 14,7 x 20,7 cm, Kartoniert (TB), Deutsch
- Verlag: Jovis
- ISBN-10: 3868596704
- ISBN-13: 9783868596700
- Erscheinungsdatum: 30.03.2021
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