Essays on congruence theory in marketing
Special focus on digital products and webstores
(Sprache: Englisch)
Digital products are intangible goods, mainly presented visually and acoustically to consumers in the form of videos, images, texts, and music that can be bought, downloaded, or streamed via various web stores. Their consumption primarily fulfills hedonic...
Voraussichtlich lieferbar in 3 Tag(en)
versandkostenfrei
Buch (Kartoniert)
54.99 €
- Lastschrift, Kreditkarte, Paypal, Rechnung
- Kostenlose Rücksendung
- Ratenzahlung möglich
Produktdetails
Produktinformationen zu „Essays on congruence theory in marketing “
Klappentext zu „Essays on congruence theory in marketing “
Digital products are intangible goods, mainly presented visually and acoustically to consumers in the form of videos, images, texts, and music that can be bought, downloaded, or streamed via various web stores. Their consumption primarily fulfills hedonic needs. Before purchasing, a consumer's interaction with a digital product is always mediated by technology. Therefore, consumers cannot directly judge the quality through "touch and feel" experiences. This book diminishes the ability to evaluate digital products. Therefore his thesis seeks to answer which product attributes have an impact on consumers' product evaluation, and purchase intention.
Inhaltsverzeichnis zu „Essays on congruence theory in marketing “
Introduction.- Structure and Content of the Essays.- Essays.- General Conclusion.- References.
Autoren-Porträt von Robér Rollin
Robér Rollin works as a research assistant at the chair of marketing and retailing at the University of Siegen. His research focusses on social media, digital marketing and consumer behaviour.
Bibliographische Angaben
- Autor: Robér Rollin
- 2022, 1st ed. 2022, XI, 168 Seiten, Maße: 15 x 21,6 cm, Kartoniert (TB), Englisch
- Verlag: Springer, Berlin
- ISBN-10: 3658393637
- ISBN-13: 9783658393632
Sprache:
Englisch
Kommentar zu "Essays on congruence theory in marketing"
Schreiben Sie einen Kommentar zu "Essays on congruence theory in marketing".
Kommentar verfassen