FMCG Selling
Sales 12.8
(Sprache: Englisch)
The sales function is the front-line of any business. Keeping up with the latest sales techniques is essential, as well as ensuring you have a motivated, incentivised and focused sales team well-versed in the basics of selling, from identifying new...
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Produktinformationen zu „FMCG Selling “
The sales function is the front-line of any business. Keeping up with the latest sales techniques is essential, as well as ensuring you have a motivated, incentivised and focused sales team well-versed in the basics of selling, from identifying new prospects and getting repeat business to closing the deal.
Klappentext zu „FMCG Selling “
The sales function is the front-line of any business. Keeping up with the latest sales techniques is essential, as well as ensuring you have a motivated, incentivised and focused sales team well-versed in the basics of selling, from identifying new prospects and getting repeat business to closing the deal. This module gives essential insight into all the key sales drivers such as account management, handling complex sales, selling services, FMCG selling, customer relationships and self-development for sales people.
Inhaltsverzeichnis zu „FMCG Selling “
Introduction to ExpressExecIntroduction to FMCG Selling
What is Meant by FMCG Selling?
The Evolution of FMCG Selling
The E-Dimension
The Global Dimension
The State of the Art
In Practice - FMCG-Selling Success Stories
Key Concepts and Thinkers
Resources
Ten Steps to Making FMCG Selling Work
Frequently Asked Questions
Index
Autoren-Porträt von Leo Gough
LEO GOUGH is an accomplished writer who has authored and co-authored several books, including How the Stock Market Really Works, The Finance Manual for Non-Financial Managers, Investing in Biotechnology Stocks and several ExpressExec books
Bibliographische Angaben
- Autor: Leo Gough
- 2003, 1. Auflage, 110 Seiten, Maße: 12,7 x 17,8 cm, Kartoniert (TB), Englisch
- Verlag: Wiley & Sons
- ISBN-10: 1841124613
- ISBN-13: 9781841124612
- Erscheinungsdatum: 09.04.2003
Sprache:
Englisch
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