How to Write a Marketing Plan
Define Your Strategy, Plan Effectively and Reach Your Marketing Goals
(Sprache: Englisch)
Gain essential marketing skills with this step-by-step guide to improving your ability to research and write a marketing plan, carry out marketing audits and set cost-effective budgets.
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Produktinformationen zu „How to Write a Marketing Plan “
Gain essential marketing skills with this step-by-step guide to improving your ability to research and write a marketing plan, carry out marketing audits and set cost-effective budgets.
Klappentext zu „How to Write a Marketing Plan “
Gain essential marketing skills with this step-by-step guide to improving your ability to research and write a marketing plan, carry out marketing audits and set cost-effective budgets.
Inhaltsverzeichnis zu „How to Write a Marketing Plan “
Chapter - 01: Introduction; Chapter - 02: Situation analysis - The marketing audit; Chapter - 03: Objectives; Chapter - 04: Strategies and action plans; Chapter - 05: The distribution plan; Chapter - 06: The advertising and promotions plan; Chapter - 07: Costs and budgets; Chapter - 08: Writing the plan; Chapter - 09: Presenting the plan, follow-up and revision; Chapter - 10: Mini-plans and quick plans; Chapter - 11: Appendix - Marketing plan for the UK market
Autoren-Porträt von John Westwood
John Westwood has held a wide variety of senior sales and marketing positions and is currently an independent marketing consultant, based in East Sussex, UK. He is the author of The Marketing Plan, 30 Minutes to Write a Marketing Plan, The Marketing Plan Workbook and Marketing Your Business, all published by Kogan Page.
Bibliographische Angaben
- Autor: John Westwood
- 2022, 7. Auflage, 192 Seiten, Maße: 13,6 x 21,3 cm, Kartoniert (TB), Englisch
- Verlag: Kogan Page
- ISBN-10: 1398605689
- ISBN-13: 9781398605688
- Erscheinungsdatum: 25.11.2022
Sprache:
Englisch
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