Lead Markets in Age-Based Innovations
Demographic Change and Internationally Successful Innovations
(Sprache: Englisch)
Nils Levsen focuses on the international diffusion of product and service innovations for elderly users. In particular, the existence and location of lead markets is being investigated. Lead markets are characterized by their early adoption of innovations...
Voraussichtlich lieferbar in 3 Tag(en)
versandkostenfrei
Buch (Kartoniert)
54.99 €
- Lastschrift, Kreditkarte, Paypal, Rechnung
- Kostenlose Rücksendung
- Ratenzahlung möglich
Produktdetails
Produktinformationen zu „Lead Markets in Age-Based Innovations “
Klappentext zu „Lead Markets in Age-Based Innovations “
Nils Levsen focuses on the international diffusion of product and service innovations for elderly users. In particular, the existence and location of lead markets is being investigated. Lead markets are characterized by their early adoption of innovations and their influence on design choice in a subsequent international diffusion process. Finally, two boundary conditions to the applicability of lead market theory are being identified and described.
Inhaltsverzeichnis zu „Lead Markets in Age-Based Innovations “
Early Adoption Patterns and Lead Markets of Selected Age-Based Innovations.- Analysis of Lead Market Candidate Countries Based on Extant Theory.- Market Participant Study.- Age-Specialized Innovations: Stakeholder Structure and Implications.
Autoren-Porträt von Nils Levsen
Nils Levsen has been working at the Institute of Technology and Innovation Management at the Technical University of Hamburg-Harburg and examines the international diffusion of innovations.
Bibliographische Angaben
- Autor: Nils Levsen
- 2015, 2015, XXIII, 335 Seiten, Maße: 14,8 x 21 cm, Kartoniert (TB), Englisch
- Verlag: Springer, Berlin
- ISBN-10: 3658088141
- ISBN-13: 9783658088149
- Erscheinungsdatum: 19.03.2015
Sprache:
Englisch
Kommentar zu "Lead Markets in Age-Based Innovations"
Schreiben Sie einen Kommentar zu "Lead Markets in Age-Based Innovations".
Kommentar verfassen